For instance, if someone wants to learn how to solve a problem with their website or blog, they might type in “how do I fix my broken WordPress site?” rather than just “fix broken website” as one of their search terms.

The benefit of using long-tail keywords is that they tend to be more specific than short-tail ones, which means that people who have similar problems will likely search for them using these same words.

What are long tail keywords?

Visitors are more likely to utilize long-tail keywords, which are longer and more specialized keyword phrases, when they’re near to making a purchase or when they’re utilizing voice search. Compared to short or “head” keywords, most long-tail keywords have a lower search volume. At first, they seem a little counterintuitive, but if you know how to use them, they may be quite useful.

Examples Of Long Tail Keywords

A long-tail keyword is a keyword phrase that contains three or more words, usually starting with a noun or verb. For example: “how to grow tomatoes” or “how to plant tomatoes.”

Long-tail keywords tend to have lower competition than broad keywords because they’re more specific and less common than broad keywords. They also have a better conversion rate because people who are searching for them are usually further along in the buying cycle.

Why Are Long Tail Keywords Important?

They’re more specific and targeted. A long-tail keyword is usually two to three words, whereas a broad keyword could be five or six words or longer (such as “SEO company”). This means that if you want to rank for that term, you would need to write multiple articles with the same article title and meta description, which can be unwieldy from an editorial perspective.

They’re also easier to rank for because they have less competition around them in terms of search volume and difficulty (longer tail = fewer searches per month). If someone searches for [best SEO services], they may also type in [best SEO agency] or [seo service providers].

By targeting multiple variations of one term instead of just one word or phrase like “best SEO,” you increase your potential reach by tapping into those additional search queries. That’s why it’s important to build out an expansive list of related long-tail keywords when doing SEO work so that people who aren’t able – or willing -to use certain phrases will still find what they’re looking for on your website.

How to find long-tail keywords for your site?

Some ways you can find long-tail keywords include using Google’s Keyword Planner tool. You can enter your main keyword into the tool and see suggestions for related terms that might be useful to include on your site.

You can also look at what people are searching for on Google. The search engine will show you the most popular queries related to any given topic and let you know how many searches there are per month for each term (this information is called “search volume”). You can then use these queries as inspiration for new content ideas or pages on your site!

Benefits of Using Long-Tail Keywords

Here are the benefits of using long-tail keywords:

It will help you rank for short-tail keywords too

First, they can help you rank for short-tail keywords too. If you’re looking to rank for a keyword like “cat food,” and your blog is about cats, then it makes sense that you’d want to optimize your blog for that keyword. But if you use long-tail keywords, you can optimize your blog strategy for both cat food and long-tail terms like “organic cat food.”

It optimizes your blog strategy

Second, using long-tail keywords optimizes your content strategy. It allows you to personalize your content so that readers can find exactly what they’re looking for when they click through from a search engine result page (SERP). This way, if someone searches “how much does it cost?” on Google and clicks through to one of your pages, they won’t end up being disappointed with the answer because it doesn’t match their question exactly.

It allows you to personalize your content

Long-tail keywords are a great way to personalize your content. By using these keywords, you can tailor your content to the needs of each individual user.

It allows you to personalize your content by creating pieces of content that are specifically targeted toward a specific audience. This will help you create more relevant content for your users, which will lead to higher conversions in the future!

You can get ideas from Google Analytics

You can get ideas from Google Analytics about what people are searching for when they visit your site. This information is invaluable when deciding what long-tail keywords might be useful for your business.

It prepares you for the trends of tomorrow

It prepares you for the trends of tomorrow by allowing your company’s website to stay ahead of the curve with new innovations and technologies that may become popular in future years!

Your Website Benefits from Better Conversion Rates

Your website visitors will be more likely to convert if they find exactly what they’re looking for on your site. This means that when you use long-tail keywords in your content, you’ll have better chances of getting those customers to make a purchase off of your site.

Content Gets Higher Visibility In Search Engines

Longer tail search queries are typically more unique than shorter head terms, so this means that the content found with these queries will also be more unique. This can lead to higher rankings and traffic for websites that use long-tail keywords and content as opposed to head terms alone!

They Have Lower CPC for Ads

Finally, ads with longer tail keywords have lower cost per click (CPC) rates than those with short head terms because they’re less competitively priced due to fewer advertisers bidding on them than other related terms like “coffee” or “tea”.

Disadvantages of Long Tail Keywords

The following are some disadvantages of long tail keywords:

Main Disadvantage Is Low Search Volume

The main disadvantage of long-tail keywords is that they have low search volume. This means that it’s hard to make money from them because there just aren’t enough people searching for them.

Long Tail Keyword Content Must Be Hyper-Specific

If you want to rank for a long-tail keyword, you need to focus on the exact phrase someone is using when they search for something, not just part of their query.

Long Tail Keywords Require a Lot of Web Pages

Long-tail keywords require a lot of web pages. In order to rank well for long-tail keywords, you need to write lots of content about those keywords—and keep adding more content as time goes on.

Coming Up With New Keyword Ideas Can Be Hard

You might have trouble coming up with things that haven’t already been said in the industry or things that are unique enough that they don’t sound like every other website out there talking about the same subject matter.

Should I Use Long Tail or Short Tail Keywords?

Long tail keywords are a great way to get more traffic because they’re specific to what people are actually searching for. These kinds of keywords tell you exactly who your target audience is and what they want. For example, if someone searches for “how to bake a cake,” it’s likely that they’re looking for a recipe on how to bake a cake—not just any cake, but one in particular.

Short-tail keywords, on the other hand, have more volume but less specificity. For example, if someone searches for “cake recipes” then they probably don’t care which kind of cake they’re making—they just want recipes!

Wrapping Up

So that’s it—a brief introduction to long-tail keywords. I hope this article has helped you understand the importance of using long-tail keywords, and why they are a great tool for your SEO strategy. If you have any questions about anything we covered here today, just contact AllDigital!

You can have the fanciest website in the world, but if it takes a while to load, you risk losing a customer. In contrast, the faster a website loads, the happier its visitors are going to be and the less likely they are to move to a different website.

Why Website Speed Matters

It wasn’t too long ago when people were fine with web pages that take a couple of seconds to load. But today, people are more particular about website speed. It even determines how willing they are to interact with your site.

According to a study by Google, about 53% of mobile users abandon a website if it takes more than 3 seconds to load. In other words, the more dissatisfied your visitors are with the page speed, the higher the chances of leaving. This rate at which your visitors leave your website without any interaction is called a bounce rate.

Maintaining a good bounce rate is important for your website for several reasons:

It is a major factor in Google’s ranking.

Google likes to make sure it recommends pages that the algorithm and data find relevant. If it detects that your visitors are “bouncing off” your landing page even before interacting with it, it would be less likely for the search engine to recommend it to other users.

It indicates website quality.

Understanding how your visitors engage with your website is helpful in maintaining or improving your website quality. If you observe that your visitors don’t like hanging around your page, you might need to reassess your website.

It’s better for business.

If you are selling a service or product, you want to keep your visitors inside your website for as long as possible. A faster website speed holds your visitors’ attention and helps lessen the reasons for leaving.

To maintain excellent website performance, AllDigital pays attention not only to our client’s website content but also to how fast it loads.

What Is Page Speed?

In simple terms, page speed is the amount of time it takes for a web page to load when you click on a link. Basically, when a web page loads, it downloads data that makes up its content. The heavier the content is, the longer it takes to finish loading.

The psychology of page load speed

It can be easy to conclude that page speed is simply an issue of customers’ patience. However, there is a psychology behind how fast your page loads and this is a good reason to pay attention to it.

Faster page load speed increases the perception of quality and credibility.

When your website loads fast, you increase the chances of customer satisfaction. You will most likely appear more credible and of high quality. Meanwhile, customers can perceive a slow website to be a reflection of your business or brand.

How To Measure Site Speed

Measuring site speed can take multiple steps, and several metrics must be considered as well.

Here’s how to measure your site speed:

Document Complete

Document complete refers to when a page completely loads all its visual content. This includes text and images.

Page Complete

Page complete is similar to document complete, in which all visual elements are loaded. However, on top of this, page completion also requires the loading of additional scripts such as animations.

Time to First Byte (TTFB)

Measuring speed through TTFB means measuring how soon a user receives the first byte after they click on a link. This measurement is an indicator of the responsiveness of your server and content management system (CMS).

Time to Interactive (TTI)

Measuring TTI is measuring how soon your page becomes fully interactive. This is especially important because sometimes a loaded page may appear ready when it is not. Users may find a non-interactive page frustrating and a reason to leave.

Speed Index

Speed Index refers to how fast the visual elements of your page are displayed. The lower your speed index, the faster your website performs.

Number of Resources

The more resources your site needs to load, the longer it’s going to take to deliver. By measuring the number of resources, we measure the factors that slow down or hasten the loading speed.

Page Size

Your page size, also known as your page weight, refers to all the files used on your website. These can be your images, scripts, videos, documents, etc. As of 2021, the average page size is 2,205 kilobytes. The bigger the size gets, the slower it’s going to take to load your page.

What Slows Your Website Down?

There are multiple reasons why your website can slow down. If you want to run an efficient website, it is important to identify the factors that make it harder or slower to load.

Here are a few factors that can affect your website speed:

• Internet issues
• Slow server performance
• Large, unoptimized files and images
• Excessive plugins
• Bulky, unoptimized code

How Slow Websites Hurt Businesses

No matter how much you try to make your products, services, and business operations better, slow websites can still affect customer engagement and sales, and this can hurt your business.

Here are the most common consequences of a slow website:

Search Engine Ranking

Google actually cares about how fast your website is. It is the main factor considered in SEO. Search engines like Google recommend the fastest and most relevant websites to their users. This means, with a slow website, it can be difficult to rank on the first page.

User Experience

Just like in any aspect and industry, people dislike waiting. When a person has to wait for a few seconds before they can view your page, you risk a dissatisfied visitor, and the chances of leaving your page are high.

Web Traffic

According to a recent study, the second delay in page load time yields 11% fewer page views. After all, no one wants to hang around a website that takes a while to load. The more this happens, the less likely you’ll rank on Google. This decreases your organic traffic.

Increase in bounce rate

While some people may manage to find your website despite it not ranking on Google, you might still lose them if they get impatient waiting for your web page to load. Instead of sticking around, they will be tempted to leave and hop on to another website. This metric is called your bounce rate.

Sales and Conversions

Amazon estimates that web pages that take a second longer to load can cost over $1.6 billion in revenue annually. The fewer site visitors you have and the fewer customers willing to stay on your website, the worse your sales and conversions are going to be.

With unsatisfactory page speed, you could lose potential customers who have not gotten the chance to interact with your website yet.

Operating Expenses and Revenues

Most of the time, keeping an outdated, unoptimized website hurts more than investing in its performance. When you scrimp on maintenance and development costs, you also place your business at a higher risk of failure.

How to Make Web Pages Load Faster

If you notice that your page speed is affecting your traffic and your business, don’t worry. Problems and concerns about a website’s speed can always be fixed.

Here are some steps you can take to make your web pages load faster:

Identify How Slow Your Website

It is important to evaluate your website and identify how slow it loads and what is causing it to slow down. You can check your website speed with speed analysis tools like Pingdom and Google PageSpeed Insights.

Ensure Your Images Are Optimized

The lighter your files and images are, the faster it would take for your website to load. One way to optimize your images is to resize them.

Another is to choose the right image format. Your best bet is to use a jpeg if you want quality images with small file sizes.

Lastly, you can optimize your images by remaining their file name. Instead of leaving their default file names after taking the picture (e.g. DCIM_01.jpg), replace them with a descriptive, keyword-rich file name to help the image SEO.

Utilize Gzip Compression

Gzip compression is the standard way of compressing your web page files into smaller sizes for easier and faster download. It mainly compresses or reduces the size of your HTML, CSS, and JavaScript by 70%.

Employ Content Distribution Networks (CDNs)

A content distribution network refers to a geographically-distributed network of proxy servers that help distribute data faster. For example, if your website is hosted by a server in Texas, and a person from London wants to visit your page, it might take time for data to travel.

A CDN helps speed up the process of data distribution with its network of proxy servers. It stores a cached version of your website content on different servers or “points of presence” (PoPs) around the world.

Reduce Your Number Of Redirects

Redirects are very common but they can be a nuisance to your visitors when they delay the time to get to their requested page. To help your web page load faster, make sure to minimize or reduce your number of redirects.

Cache In Your Problems

By caching your files, you help lower the Time to First Byte (TTFB). This means storing copies of your website’s files reduces the effort your server needs to make to reload or deliver a web page to your visitor, especially when they have already visited your site before.

Use Lightweight, More Responsive Themes

Just like your files and images, lighter themes help make web page load time faster. Since some themes function poorly on mobile, it is also important to test out your theme on mobile devices.

Move to a Better Hosting Plan

Choosing a good web hosting provider is essential to ensure a fast-performing website. While most hosting providers claim to be the fastest, it is also important to pick one that is stable, reliable, and proven to deliver quality results.

Remove Malware

You might not realize it, but hidden malware can affect your web page speed. It also makes your site more vulnerable to cyberattacks. Malware is usually installed by a hacker when a website is not protected, and this should be removed immediately.

To check if your website has malware, you can run an online malware scanner on the website.

Store Backup in an Independent Server

Storing a backup of your website on an independent server not only improves your website performance but also helps keep your site safe.

A faster website yields better results

People generally like instant results. After all, humans are hardwired to want things now. That’s why a slow website is frowned upon by dissatisfied and impatient visitors and search engines like Google.

When you want to stand out, especially in a highly saturated industry, you don’t want your website to fall behind and drive away traffic. To get traction and the results you want for your business, you have to check your website speed and performance. When your customers are satisfied with their experience inside your website, more likely they are to engage and perceive you as a credible brand.

Not everybody knows how to fix a slow website, even with the right directions. When you’re not familiar with the technicalities mentioned above, it can be easy to ignore the speed issue and just wait until it blows. However, if you don’t want to lose more leads and potential revenue than you already have, it’s best to reach out to experts to fix your slow website now.

AllDigital helps businesses grow and deal with different digital marketing headaches including fixing or improving website speed and performance.

While SEO is a fantastic digital marketing tool that every business owner should invest in, every business is unique, therefore your contractor SEO approach needs to be tailored to your industrial specialty! This is true for general contractors, whether they are sole proprietors or part of a larger organization, as they depend on attracting new clients to support their livelihood.

What is Contractor SEO?

As a type of digital marketing, contractor SEO enables contractors to better position themselves in Google and other search engines.

Because there are so many unique SEO tactics employed for contractors, they are not all made equal.

Strategies include:

• keyword research
• on-page SEO
• off-page SEO
• local SEO
• content creation
• landing page creation
• Google Maps optimizations
• PR

Why Do Search Engine Rankings Matter?

Users trust search engines, and landing in the top spot of the search results tells users that your website is a reliable source. Your website will receive more visits and traffic the higher you rank on search results pages. Additionally, SEO enhances user experience, increasing the likelihood that customers would return for more.

Additionally, SEO is economical. Industries that are very competitive can spend a lot of money on sponsored website traffic. Of course, you can still buy advertising space, but if money is tight, SEO is a terrific method to indirectly fund quality traffic to your website.

How Is General Contractor SEO Different From Traditional Marketing?

Many general contractors still promote their businesses using conventional marketing and advertising techniques. They might pay for radio commercials or rent billboards. SEO is a digital company marketing tool for general contractors. Because it is specifically targeted, it is frequently less expensive than more conventional forms of advertising. Construction contractors who invest in SEO see an increase in website traffic, which results in more leads and sales.

How Can Contractor SEO Help Your Business?

A higher search engine ranking is contractor SEO’s most evident benefit. However, it isn’t the only benefit, and as search engines’ influence on consumer behavior increases, these additional benefits will become clearer.

There are several benefits to hiring SEO experts, like increased brand recognition, lower marketing expenses, and more.

Greater Brand Awareness

Not only does creating a strong brand make it easier for people to remember you. Additionally, it raises your position in search results because search engines give websites with strong brands more authority. In actuality, it can be required to make several searches before picking which contractor to get in touch with.

If your company name appears regularly in these search results, people will start to remember it. They will soon stop using the browser and go directly to your website.

Cheaper Marketing Expenses

Employing this strategy will provide you with a wider reach than using other marketing techniques, despite the fact that the contractor SEO procedure requires an expenditure. Long-term success will result from your efforts.

No matter when or where your target audience is looking for contractors, you will be able to increase your site’s prominence as it gains authority and value in the eyes of search engines. As a result, you won’t need to spend money or time on additional marketing initiatives.

Greater Competitive Advantage

Large organizations will always outperform you when it comes to conventional marketing strategies since they have more money and bigger marketing budgets. However, if you concentrate your efforts on contractor SEO, our website might outrank these big organizations because search engines determine how a website or page will rank.

Smaller companies are given an opportunity to be seen through this marketing strategy, which helps them develop, grow, and succeed in their specialized market.

More Revenue

The primary goal of every firm is to make a profit or return on investment (ROI). No matter how much you invested, you must see a return on your money. While SEO is a long-term strategy that does not yield immediate results, it does yield significant rewards. You will witness the results of your SEO labor when it is led by a group of accomplished and experienced experts.

SEO Strategies For Contractor Websites

Future modifications to search engine algorithms may affect your approach, but as long as the fundamental components of your strategy are in place, you will be able to adapt to any alterations.

Start by implementing the following tactics:

Update Your Page Title And Meta Descriptions

One of the quickest SEO victories you can achieve is updating your page titles and meta descriptions.

On a search engine results page, the clickable headline is known as the page title. Because it helps search engines understand what your website is about, your page title is crucial for SEO and will help you rank for significant key terms. The page title is frequently the first thing a potential searcher sees when finding your company listed on search engines, which makes it equally important.

The brief summary or description that appears on the SERPs below the page title is known as the meta description. Although the meta description’s keywords don’t directly affect your search engine position, a strong description can persuade searchers to visit your website.

Choose The Best Keywords

Select the most effective keywords for your industry and use them in your approach. Researching your keywords’ search volume, competition, and cost per click (CPC) is also important.

This stage might assist you in assessing a keyword’s worth to your construction firm.

Review Your Site’s Content

Your website’s written content is the most effective technique to explain to search engines what your company does. While you consider how to create captivating website copy, keep in mind that you’ll want to include terms that talk about your services and service location.

All the information on your site should be unique to your business and correctly represent your voice and brand.

Update Image Alt Text

Google is getting very adept at comprehending the content of pages, but it needs some assistance in order to “read” the content of images. When used to describe an image on a page, image alt text can aid in an image’s correct indexing by search engines.

Claim Your Google My Business Listing

The necessity of claiming your Google My Business Page is highlighted in both the 2017 and 2018 reports. In fact, the 2018 research cites Google My Business Signals as the fourth-most essential indicator for localized organic results and the most crucial signal to rank in the Google Local Pack.

Build Citations

Any online reference of your company is a local citation. These comments often include your company’s name, address, phone number, or NAP. Citations may also contain other details, such as your state, zip code, and website.

There are two types of citations: structured citations and unstructured citations.

Business directories are where you can find structured citations.

Unstructured citations are references to your company that appear on websites that aren’t directories of businesses. Examples include blog postings, online media articles or reviews, and more.

Provide A User-Friendly Experience

Even though many Internet users will click on the top search result, if they have a bad experience, they won’t stay on your website. Because Google and other search engines take user behavior into account, they reduce ranks for pages with high bounce rates and slow page speeds.

The user experience should therefore be given top priority in your contractor SEO strategy. Depending on how old your website is, that can include spending money to revamp it and make a mobile-friendly version of it.

Do not undervalue the impact of a mobile website, even if you are a business-to-business (B2B) contractor. More than half of all Internet traffic now originates from mobile devices, and Google also uses a mobile-first index, which affects how well you do in search results.

Look at your website’s speed even if it is modern and mobile-friendly. Even if it doesn’t seem like much, a one-second increase in website speed can boost conversion rates by 7%.

Measure And Improve

You need to gauge the effectiveness of your efforts as you enhance your website and launch your outreach plan. SEO tactics are based on assumptions, which may or may not be accurate. If your efforts don’t yield the desired outcomes right away, evaluate them and develop a plan to improve them.

Measurement is essential because search is dynamic.

Even if you top the search results for your keywords, search habits might change, and another site may start to optimize and surpass yours. By keeping an eye on your statistics, you may spot changes in search behavior and modify your approach to stay on top.

What Helps Search Engines Rank Your Site Highly

To help you understand what to anticipate when you adopt our customized SEO plan, we go into more depth about each of these in the sections that follow.

On-Page SEO

The creation of excellent content should be the first step in your SEO strategy. Content is anything that has to do with how you promote your business online. On-page content includes things like your blog, home page, social media postings, landing page, and more.

Including specific keywords that Google’s algorithm can use to recognize your website as a useful one when a user searches for these keywords is a wonderful strategy to rank well on Google search results.

Local SEO

Making your website visible online for any search term is the aim of SEO. Local SEO is especially helpful for small businesses looking to outperform their rivals in local searches since it concentrates on advertising your company within your specific geographic area.

Technical SEO

When developing a digital marketing strategy, many SEO agencies frequently overlook technical SEO. However, if a company wants to score highly, this is a crucial component. To enhance the user experience while surfing your site, technical SEO focuses on the technical elements of your website, such as web design, speed, and more.

Link Building

Backlinks from authoritative websites demonstrate to Google the relevance and authority of your website.

What Does Search Engine Optimization For Contractors Include?

The following services may be offered when you hire an SEO contractor:

• Help with your website’s technical aspects
• Personalized SEO campaigns.
• SEO audit.
• Assistance with the pieces on the page.
• Putting your company in front of prospective buyers via local SEO techniques.
• Assistance with finding keywords.

The Bottomline

The reality is that SEO won’t be obsolete anytime soon. Consequently, you should join the online marketing bandwagon and begin expanding your online presence with our qualified and productive SEO services! Contractors must make the most of all that SEO has to offer.

AllDigital’s knowledgeable team in Austin, Houston & Dallas can assist you in enhancing your local SEO, keyword research, backlink profile, and even technical site capacity. Are you interested in learning how we can help you? Contact us right away to arrange a consultation!

We call it SEO visibility. It is a crucial aspect of SEO, and it is a leading force in driving the growth of your online business.

Even when you have a great product and offer valuable content for your customers, these may all go down to waste if no one can see them on search engines.

This in-depth article will dive into the meaning of SEO visibility, what it can do to your website, and how you can fix visibility loss with effective strategies.

What is SEO Visibility?

First, let’s tackle what is SEO visibility. What is its importance to your overall SEO efforts?

SEO visibility refers to your brand’s perceptibility among potential customers when they go to a search engine and type related information about your business.

It is measured as the percentage of projected organic clicks from search results out of a particular keyword for your website.

Moreover, your visibility score SEO relies on where you stand in search engine results pages (SERPS) compared to your competitors.

The impression on SERPs includes the times a user saw your website through organic search results out of the total count of searches for a specified keyword.

Overall, your search engine visibility is the size and strength of these keywords in relation to your ranking.

Why does SEO visibility matter?

Knowing your SEO visibility gives you an insight into how your target market perceives your website.

Digging deeper into your visibility lets you analyze the existing problems of your website when it comes to ranking on search engines. It also allows you to determine strategies for better optimization.

You can diagnose SEO issues promptly

The metric helps you to identify issues on SEO immediately.

Whether there was an algorithm update or you received a penalty from Google regarding your content, knowing your SEO visibility makes you proactive in addressing the issues immediately so it will not affect your ranking.

You get a high-level view of your site’s SEO health

SEO visibility lets you have an overview of your website’s condition with regard to SEO. While SEO traffic is essential, visibility is equally significant to identify potential traffic you can gain.

You can make faster comparisons between specific keywords

When you analyze the performance of your keywords, you can check what works best for your site from what does not.

You can either allow more effort to improve well-performing keywords or ditch some keywords that have already maxed out their potential from ranking.

What’s the Difference Between Organic Search Visibility & Traffic?

While SEO visibility is a metric representing a percentage of the possible clicks you get from a search engine, SEO traffic is the exact value you derive.

The traffic presents an absolute number your website receives from the clicks on search engines.

While SEO traffic may go up and down occasionally, your SEO visibility may remain stable for a long time.

Moreover, although their functions are connected, SEO visibility is more crucial to your overall performance than SEO traffic.

A change in SEO visibility can impact your traffic, while a shift in traffic may not always be caused by search engine visibility.

With this, if you want an overview of how your website performs, check on your visibility to identify potential factors of change.

How is Search Visibility calculated?

Your visibility score SEO needs several data points to determine the percentage.

To calculate search visibility, you can do the following:

1. Determine all the rankings for all keywords.
2. Identify the estimated Click-Through-Rate (CTR) and apply it based on the ranking positions of the keywords.
3. Add all CTRs and divide the result by the number of keywords you set to track in a specific campaign. The result should give you a percentage calculated to decimal points.

What is a good SEO visibility score? These benchmark scores provide you with an idea of what an ideal score is.

100% SEO Visibility

If you have maximum visibility, meaning you get 100% SEO visibility, you own all the organic spots and clickable SERP features on Google.

But this never happens for a single website because of the high competition.

You can, however, make great efforts to improve your visibility as best as you can through practical methods.

35% SEO Visibility

When you get 35% SEO visibility, your website gets on the #1 rank for a specific keyword.

It also means you get the potential 35% of the number of clicks by that keyword. If you occupy two positions on the first page, your SEO visibility also increases.

0% SEO Visibility

If you rank outside the first page, your website has 0% visibility, which typically equals nothing.

Now, your website gets higher visibility if:

• Your domain’s URLs get a higher rank on search results lists
• Various URLs can be found in Google’s index
• Domain URLs perform well for keywords containing high search volume

How to Identify an SEO Visibility Loss

Losing visibility for your website means losing all SEO efforts you have in place. The key is to spot SEO visibility loss and work on getting back on track immediately.

Less leads in your funnel

The most common indicator of reduced visibility is fewer leads than in previous weeks or months.

You can determine the number of leads from your funnel and track the changes in the process.

Lesser leads may result from less traffic from your website, which is associated with organic search visibility.

Lost organic traffic

Use Google Analytics to evaluate your traffic each month.

With the tool’s detailed insights, you can check if there is a loss in traffic as compared to its performance in the past weeks or months.

If you see a huge drop, chances are your search engine visibility is also down.

Lost rankings

After discovering a brutal slide on SEO traffic, it’s time to confirm it by looking into your rankings on search engines. You can use different tools to check the status, such as Google Search Console and Ahrefs.

Common Reasons for Organic Search Visibility Loss

There are many factors why your website suddenly loses its search visibility. It is vital to look at these common reasons and identify how these can be solved.

Competition upping their game

As said, the competition in search engine rankings is tough, and thousands of websites are trying to climb to the top.

If you see a drop in your ranking, it does not directly mean something is wrong with your website. One reason could be a competitor’s website is just performing well than yours.

Here’s how you can assess your competition:

Take a peak at their website.

There is a possibility that the traffic you lost was a significant gain for your competitor.

One way to assess your organic search visibility loss is by checking your competitor’s web performance. Use tools like SimilarWeb to compare the performances of your top competitors and identify a significant rise in their traffic during the same period where you lost yours.

Check recent content updates.

Once you find out what competitor gained tremendous traffic, it’s time to dig into their latest content or content where they recently made updates.

Wayback Machine is a great tool to discover old content and the changes that were made before beefing up its visibility.

If they published new content, identify critical points they used that helped them gain traffic.

Meanwhile, if they made updates on old content, find out how you can improve your existing content.

Look for new links.

Link building is a significant SEO booster. Many take this opportunity to lift their SEO, and it is not surprising that your competition does just that.

Use Ahrefs to look into their new links. You can add your competitor’s website to your dashboard and see their new backlinks.

You’ll quickly see links from high-value websites, which explains why their website performs better than yours. Come up with a strategy to earn a link to the same site so you can regain your ranking.

Hosting issues

Many things can happen on your website, and it pays to check how your hosting provider has been doing, which may affect your site’s performance.

This does not say that your hosting provider is already the culprit in the drop in your visibility. But of course, it is possible.

There are instances when they do updates you are unaware of, which results in a glitch. Talk to your hosting provider as soon as possible so they can help you with your dilemma.

Algorithm updates

Google is an expert when it comes to algorithm updates. Their updates help find local search results for the best user experience. However, if you are not always in the know, your website will indeed get affected.

Technical glitches

Another common action that changes your SEO visibility is technical malfunctions within your website.

When you update software or a plugin, your site might get lost in its settings if you do not have a backup before updating.

When this happens, go to your Google Analytics and review your data before updating.

Compare it to your data after the update and find out what action caused the glitch. From there, dismantle each update you made and retrieve your old settings.

Lost featured snippets

Featured snippets are helpful for searchers. However, it may not be the same for the website in the top rank. It is possible that your competitor can steal away the featured snippets’ rank even when you are in the top spot.

Lost backlinks

While your competition may have gained new links, you also need to check the status of your backlinks.

You may have overlooked your links and lost some, which explains the drop in your visibility.

Again, check it through Ahrefs, sort the date where you discovered downward traffic, and see the affected links.

It is worth asking the webmasters of the sites if they made some changes and work on how you can regain that precious backlink.

Strategies to Fix Search Visibility Loss

Now that you’ve identified the reasons, it’s time to work towards getting back what was lost. Good thing there are many ways to help you gain SEO visibility again with the right tools and strategies.

Target Long Tail Keywords

The most common mistake when starting in SEO is targeting common keywords with a high number of searches.

The competition in this area is challenging, and climbing up the rank means doubling the effort to stand out against other websites.

So what can you do now? Well, try focusing on long-tail keywords. They mostly have low levels of competition in SERPs, meaning it gives you an excellent opportunity to dominate the top rank.

Upgrade Your Content

Look into how your content is doing. Do you have low-quality content lately? Have you been lagging in making new content for your website?

Publish a new batch of high-quality content, which includes valuable articles, interactive features, and enticing graphics to keep your readers attracted to your platform.

Optimize Your Content for Dwell Time

Google rewards web pages that have great content through ranking.

One of the ways you can confirm if people love your content is measured through Dwell Time. It is a helpful tool that Google uses to know if a site is a legible source for a keyword.

Dwell Time measures the time your visitor spends on your site.

They spend minutes on your page, scrolling up and down and clicking related links.

However, if your visitor jumps back to the search results after clicking on your page, you have a low Dwell Time.

The key to making your visitor last longer on the page is to offer compelling content that makes them stay.

Put on a clean design and layout, short but crisp headlines, show snippets of information about the content, and provide nice graphics that lengthen their attention.

Improve Pages That Are Ranking On Page 2

The goal is to put your pages on the first page of Google. But if your page is on the second page, you can still make improvements so that it will achieve a spot.

Use Google Search Console to find the keywords that put you on the second page.

Evaluate the pages where these keywords are and work on how to improve them.

You can change the search content, add more interactive content such as videos and charts, or add more links to gain authority.

As you improve it, you will see how it climbs up to the first page, giving you more visibility.

Add LSI Keywords to Your Content

Another easy way to increase your visibility is adding Latent Semantic Indexing (LSI) keywords to your content.

Through Google Images, look for your specific keyword and check the images with tags and phrases closely related to your keywords.

Once you get these tags, incorporate them into your content to inform Google that your page is an excellent resource for that specific keyword.

However, do not try to force keywords into your content. Google knows when you are trying to trick your content by stuffing unrelated keywords you find.

Optimize Your Meta Title & Description

Remember that a high CTR is a significant factor in your website’s ranking. You can do this by writing meta titles and descriptions that are short yet catchy.

They need to grab your target market’s attention, making them click on your site, which results in conversion.

Be careful once again in incorporating clickbait words in your titles and descriptions.

Google does not want content that deceives. Stay accurate and factual on your content; you will always be rewarded in ranking.

Check Your Website’s Mobile-Friendliness

Millions of people access websites through their mobile phones. If your site is not optimized for mobile visits, you lose a big chunk of traffic.

Google Search Console can help you give an idea if your site is mobile-friendly or not. If not, re-create your site’s look and choose a mobile-friendly modern theme or design.

Add More Internal Links to the Page

Do not forget your internal links. They are equally effective and essential in upping your visibility. Through SEMrush, check the pages with many link authorities and incorporate them into your new pages.

Build More Backlinks to the Page

As mentioned, backlinks are a gold opportunity to increase visibility.

But you need to be careful about getting backlinks from sites. They should be from authority sites within your niche. Although a link from outside your focus may help a little, a link from a fellow niche site makes all the difference.

Expand Your “SERP Real Estate”

Another way to take up space on a search engine is through SERP. Increase visibility by looking into other areas where you can rank, such as the Featured Snippet, which shows up at top of the page. This means more clicks are coming your way.

Increase Your Domain Authority

Your domain authority increases the chances of higher rankings. It is even possible that a website can have low-quality content but still ranks higher. This is due to their domain authority, which is higher than yours.

Now domain authority does not have a benchmark score for all sites.

It varies depending on your niche. To give you an idea of good domain authority, use SEMrush and analyze the sites of your competitors ranking higher than you.

From there, get an average domain authority score that you can work on. In time, you’ll see that you increase your SEO visibility as you get higher domain authority.

Do Periodic SEO Website Audit

Your organic search visibility mainly relies on your technical SEO. You start by ensuring your site is crawled and indexed by Google.

SEMrush has an SEO audit tool you can use to spot the technical issues your site is experiencing.

Improve SEO visibility

SEO visibility is a significant aspect of SEO that you need to focus on if you want your website to continue ranking. If your SEO visibility remains high, you are guaranteed the traffic that comes to your website, which means more leads and conversions.

AllDigital can provide you with guidance in improving your SEO visibility. We conduct regular site check-ups to maintain that your website is ahead of your competitors.

We can also help you resolve your search visibility loss by using the right tools and keys to regain your SEO visibility.

If you want to start improving your SEO visibility, talk to us today, and we’ll find the best solution for you.

What is branded search?

Branded search is simply when someone searches for your brand name, products, or services on a search engine like Google, Yahoo, or Bing. For example, if someone types in “Nike shoes” or “Starbucks coffee,” that’s considered a branded search.

What are branded keywords?

Branded keywords are the terms and phrases related to your brand that people are searching for on search engines. In order to find out what branded keywords you should be targeting, you can use a keyword research tool like Google Adwords Keyword Planner or Moz Keyword Explorer.

The Rise of Branded Search

Thanks to the internet and social media, we now live in a world where brands are more accessible than ever before. And as a result, people are searching for brands more than ever before too.

A recent study by Microsoft found that almost 50% of all searches are now branded. And if you break it down by industry, the numbers are even higher. For example, in the travel industry, 78% of searches are branded.

What’s more, that branded search is growing at a faster rate than generic search. So not only are people searching for brands more often, but that trend is only going to continue.

Importance of Branded Search

Having a strong brand name gives you an edge over less well-known competitors when it comes to ranking for branded keywords. In other words, if someone searches for your brand name or a specific product or service you offer, you’re more likely to show up at the top of the search results than companies that don’t have as much brand recognition.

On the other hand, a strong brand name can also work against you if people are searching for generic terms related to your business (e.g., “best Italian restaurant”) and they happen to come across your brand name in the search results.

In this case, you may rank lower than other, less well-known competitors because searchers assume that since your brand name is already showing up in the results, you must not be as relevant for their specific query.

Branded vs Non-Branded Search

Now that we’ve gone over some tips for making your branded search strategy more effective, let’s take a step back and compare branded vs non-branded search.

Non-branded search is when people search for generic terms related to your business (e.g., “best Italian restaurant”) without including your brand name in the query. This is the type of search that you need to optimize your website for if you want to rank well in the organic search results.

Branded search, on the other hand, is when people include your brand name in their search query (e.g., “Olive Garden”). This is the type of search that you need to focus on if you want to improve your branded search strategy.

So, which is more important? The answer, of course, is both. Non-branded search is important for driving traffic to your website from the organic search results, while a branded search is important for building trust and credibility with potential customers.

Tips in Making an Effective Branded Search Strategy

So what can you do to make sure your brand is working for you and not against you when it comes to search engine ranking?

Here are a few tips:

1. Optimize your website for branded keywords.

This means using your brand name (and variations of it) throughout your website, in titles, tags, meta descriptions, etc. Not only will this help people who are specifically searching for your brand find you more easily, but it will also give you a boost in the rankings for branded keywords.

2. Monitor your brand mentions.

Set up Google Alerts or another type of brand mention monitoring tool to keep track of when and where your brand is mentioned online. This way, you can quickly jump in and respond to any negative sentiment and turn it around.

3. Manage your online reputation.

Along the same lines as monitoring your brand mentions, you also need to actively manage your online reputation. This means not only responding to negative reviews and feedback but also promoting positive customer experiences and stories. The goal is to have a mix of positive and negative brand mentions so that people get a realistic picture of what it’s like to do business with you.

4. Encourage customers to leave reviews.

Make it easy for customers to leave reviews on your website and social media pages. The more positive reviews you have, the more likely people are to trust your brand and do business with you.

5. Make sure your NAP is consistent.

NAP stands for name, address, and phone number. It’s important to make sure that this information is consistent across all of your online listings (e.g., Google My Business, Yelp, Yellow Pages, etc.). If it’s not, it can confuse customers and search engines alike, which can hurt your ranking in the search results.

6. Claim your local listings.

If you have a brick-and-mortar business, it’s important to claim your local listings and make sure your NAP information is correct. This will help customers find you more easily and also improve your ranking in local search results.

Engage in Branded Search Today!

The bottom line is that you need to focus on both branded and non-branded search if you want to be successful in today’s digital landscape. Businesses that neglect branded search are missing out on a valuable opportunity to build trust and credibility with potential customers.

If you’re not sure where to start, try implementing some of the tips we listed above. And if you need help with your overall digital marketing strategy, don’t hesitate to contact our team of experts at AllDigital! We’d be more than happy to help you achieve your goals.

Companies that already have a market outside the digital sphere also have to keep up with the trends to reach success online—including manufacturing and industrial corporations.

Manufacturing businesses can enjoy the benefits of applying best SEO practices to their campaign, making them ahead of their competitors in the industry.

Why is SEO important for manufacturing companies?

SEO is crucial in making every online marketing campaign thrive in the competitive digital world. This approach captures the target audience through specialized strategies designed to convert leads into customers.

It just makes sense that your manufacturing company, being the big player it is, should be top-of-mind regarding queries relating to your products and services.

Including SEO in your marketing campaign will place your business on top of search results, especially on Google, where people mostly visit for inquiries.

How Manufacturing SEO Works

Industrial SEO targets businesses or B2B buyers. Thus, SEO for manufacturers approaches differently than the B2C set-up, which captures the end-user or the consumer.

SEO plays as the lead generation engine for manufacturers. It intends to capture the initial searcher by successfully ranking for relevant inquiries.

As the manufacturer, you can use your website to provide high-quality business leads for your marketing and sales workforce without having to shell out a budget for paid media.

On-page SEO for manufacturing

SEO starts with optimizing your website. It is called on-page SEO. It aims to make search engines crawl your web pages and result in a higher ranking.

Each page within your website should contain keywords that your customers often search for. Place these keywords in specific elements such as in the title, meta description, headings, alt text in images, and within your content.

By optimizing your website with specific keywords, search engines begin to understand what your site is about. It also increases the possibility of being a suggested site when a user types in that keyword on the search box.

Unique content is significant in SEO. It suggests to search engines how your website serves as a leading source of information relating to a specific keyword. You can write about your products and enrich them with keywords strategically placed throughout your content.

Off-page SEO for manufacturing

On the other hand, off-page SEO works by earning links from other websites to increase your site’s authority.

Unique content is vital to developing your off-page SEO. With helpful content such as blog posts, videos, and infographics, key opinion leaders inside your industry can advocate for your brand.

Industry leaders, influencers, and bloggers can share your content on their platforms. By linking your site as their source, search engines will see it as a good indicator that your website adds value; thus, your ranking in the search result can go high.

Influencer outreach also plays a role in this plan, including reaching out to bloggers to introduce your content to them. AllDigital can make a comprehensive influencer marketing plan that bolsters your SEO practices.

The benefit of SEO in the Manufacturing Industry

Incorporating SEO is one of the best marketing strategies for manufacturing companies.

Here’s a rundown of what SEO can do to improve your industrial business.

Increasing brand awareness

The higher your search visibility, the greater your chances of establishing brand awareness.

Your manufacturing business site can be visible to multiple relevant search results. This makes a good opportunity for people to associate your brand as a thought leader within your sector.

SEO is not a one-time deal. It works over time, and the longer you stay on top of search results, the more likely your B2B customers will keep you in mind.

Protecting your brand

As a big player in the industry, there will always be brand abusers who will tend to discredit or steal your customers.

You protect your brand from reputational damage and copycats by being a dominating body on search results.

Showing up for local searches

There are high-value leads within local searches, and SEO can help you with that. While general inquiries still give you potential customers, local searches are essential in the decision-making process of B2B buyers.

SEO can make your company stand out in local searches if you own multiple locations in different regions. Therefore, you generate higher leads and conversions.

Growing your customer base

Having a stable customer base is good—but it is even better to expand your clientele by using SEO for growth.

In this aspect, SEO can help you in two ways:

• Generate B2B leads. SEO drives searchers to your site while on the decision cycle
• Enhance end-user demand. If you dominate the results of organic searches by customers, it puts weight on distributors to stock up on your products.

SEO Provides a Long-Term ROI

If you want to see where your investment is going, turning to SEO gives you a long-term return on investment (ROI) that is way better than traditional advertising.

As mentioned, SEO is not an overnight success. It grows through time, but the long wait is worth it once you see the results.

Expect the results to come around 6-9 months and about 12 months and up for the full benefit.

As your website leads in search engines and increases in traffic over time, you no longer need to pour all your budget into paid media.

A Consistent Increase In Web Traffic

SEO is a proven strategy to increase your site traffic exponentially. SEO will make your manufacturing website more visible to your audience and give you sustainable traffic if done correctly.

The topmost driver of web traffic is quality content. Once you get your viewers hooked on your site, work on how to convert them into your buyers.

More Access To Quality Sales Leads

Not only does your marketing team can take advantage of SEO. Your sales team will likely enjoy the results of your SEO practices with more product purchases from your B2B buyers.

Making a strategized sales funnel will help you reach your target sales.

Through a landing page, leads convert into sales which means more revenue. It is best to continue nurturing your customers to keep them as repeat customers.

Tracking Customer Behavior And Market Trends

Your manufacturing company can use tools to track customer behavior and market trends. This is essential to know if your strategies work and what needs to be improved.

These are the tools you can explore to check your website’s insights:

• Google Analytics
• Google Insights
• Google Search Console

These tools help spot the topics on current trends you can adopt for your content. You can also recognize your audience’s behavior, including shopping patterns. This way, you will know what sells the most or when to stock up on products.

Is There Value In SEO For Manufacturers Today?

The answer is a big YES. Using SEO is a good investment for your manufacturing business if you want to reach out to B2B buyers in the digital sphere.

By being on top of search engine results, your company will lead in the industry, which opens more opportunities for scaling and growth.

With SEO, you not only get B2B buyers. You also strengthen your brand and establish a good reputation in the competitive manufacturing industry.

Manufacturing SEO tips

SEO for industrial companies is not a simple thing to do. You need the experts to execute such a long-term commitment.

If you are just getting started with digital marketing, here are our manufacturing SEO tips to help you.

Create & Implement An SEO Roadmap

SEO is not an overnight endeavor where you achieve the best results in just a snap. The implementation of this approach gives you benefits in the long run. It is just fitting to create an SEO roadmap as your guide.

A roadmap has three phases. It covers the following:

• Evaluate and amplify. Assess your existing pages by auditing your content and checking the backend of your site.
• Add new content. Publish fresh and exclusive content to your audience. Make sure the content is fully optimized and anchored on high-value keywords.
• Convert. Place call-to-actions strategically to entice visitors to take action—whether to subscribe to your newsletter or purchase a product.

AllDigital makes the best SEO roadmap backed with all the details and expected results you can implement for your company.

Conduct Routine Content & Technical Audits

To get the best outcomes, your website should have routine content and technical audits from time to time.

Content audit refers to the content of your pages such as blogs, whitepapers, service pages, product pages, ebooks, and many others.

The audit must spot the following:

• Content duplication
• Thin content
• Confusing URL director
• Distance keywords

On the other hand, technical audit deals with the backend structure such as:

• Broken links
• Issues with website speed
• Images without alt tags
• Missing headings
• 404 pages

Use 301 Redirects For 404 Error Pages

Error pages can be annoying to customers and may turn them away.

The 301 Redirect tool helps you address issues of broken links or 404 error pages. It is also a preferred use for permanently removed pages instead of temporary redirects.

Addressing error pages is crucial to Google as your site may lose link equity and be tagged with poor user experience, thus affecting your SEO ability.

AllDigital uses site audit tools that regularly check your existing links and identify what pages need fixing.

Perform A Deep Analysis Of Direct & Indirect Competitors

Keeping an eye on your competition’s website is an excellent idea to strengthen your SEO strategy.

You need to review the existing strategies of your direct competitors in terms of the following:

• Media sites
• Industry publication sites
• Social media

SEO also helps to take a peek at their current successful tactics, which you can apply to your existing campaigns. It also helps to review their web pages which rank more than yours.

Track Your Success With Google Search Console

The Google Search Console is a powerful tool to see how well you are doing when it comes to identifying your performance’s strengths and weaknesses.

It reflects the pages Google’s crawler bots view, which is a significant factor in boosting SEO for your manufacturing business.

Create And Prioritize Your Keyword Lists With These 4 SEO Criteria

Identifying the right keywords is critical in making your content. Keywords play an integral role in search engine rankings. You have to filter what is effective from what makes low traffic turnout.

These are the four unique criteria to consider when looking for a keyword.

• Organic traffic potential. Search volume or the popularity of the keyword.
• Not too competitive. Keywords with low search results.
• Correct search intent. The purpose of the search is either about the product or service or the content itself.
• Link targets. Fit to make content with lots of backlinks and for potential email outreach.

If you are eyeing a keyword that fits all on the list, you now have a potential rankable keyword at hand.

Don’t Forget Your Metadata

Metadata is an essential aspect of ranking your pages. Use metadata to boost your SEO by placing your primary keywords in it.

Google uses metadata as the title and description on the results page. It is crucial to entice a user to click on it.

Increase the Speed Of Your Website

Website speed is crucial to turning leads into conversions. Poor loading websites have a higher bounce rate which is terrible for SEO and can cause your views to drop.

Remember, web visitors, tend to back off at a slow website. It will be a waste of SEO efforts if your site keeps crashing.

AllDigital can check on your website’s speed. Our web developers can run a series of tests to identify what’s slowing down your website and make it a more responsive and fast-loading platform.

Ensure that your manufacturing site is mobile friendly

Most customers use mobile to make purchases. It pays to make your site mobile-friendly to improve SEO and rank better on search engines. A mobile-responsive website promotes a better user experience which is crucial for conversion.

By being mobile-friendly, your site should be:

• Fast loading
• Responsive for screen sizes of mobile and tablet
• Optimized with navigation menus and clickable elements

Improve your local presence with Google My Business

If you have different locations for your business, boosting your local company can help B2B buyers find your nearest location.

With Google My Business, your business is on top of local searches as it shows every bit of detail your buyers need to know, including your website, contact details, reviews, and locations.

With Google My Business, you can:

• Customize brand appearance
• Display reviews to boost customer trust
• Get insights on engagement

Get SEO for manufacturing services

This article is just a pinch of what SEO is. We’ve tackled the basics, but there is much more to SEO that you have to learn and fully understand.

While this may seem overwhelming, AllDigital is here to guide you in your digital marketing campaign, focusing on SEO for industrial companies.

Our digital marketing experts can show you a comprehensive plan to execute the marketing goals you need. They are knowledgeable in both online marketing strategies and the world of the manufacturing industry.

We can develop a specially designed campaign for you that guarantees the best results. Talk to us today, and let us provide you with the best manufacturing SEO services you need.

So if you’re ready to learn more about this cutting-edge technology, let’s get started!

What is Semantic Search?

Semantic search is a type of technology that helps make search results more accurate and relevant to the user. It does this by taking into account the context and meaning of the search query, rather than just the individual keywords.

In other words, with the semantic search, you’re not just getting results based on a list of keywords, but results that actually match your intent and what you’re looking for.

This is in contrast to traditional search engines, which simply look at the individual keywords in a query and return results that contain those same keywords.

How Does Semantic Search Work?

Now that we know what semantic search is, let’s take a look at how it works.

As we mentioned, traditional search engines simply look at the individual keywords in a query and return results that contain those same keywords. This can often lead to irrelevant or even inaccurate results.

Semantic search, on the other hand, takes into account the context and meaning of the query as a whole. It looks at things like word order, synonyms, and related concepts to better understand the user’s intent.

This allows it to return results that are far more relevant and accurate than those from a traditional search engine.

Why is Semantic Search Important?

We’ve talked about what semantic search is and how it works, but why is it so important?

Well, there are a few reasons.

First of all, as the world becomes more digital, the amount of information available online is constantly increasing. This can make it very difficult to find the specific piece of information you’re looking for.

Semantic search can help with this by understanding the context and meaning of your query, and then returning results that are relevant to what you’re actually looking for.

Secondly, traditional search engines often return a lot of irrelevant results. This not only wastes your time, but it can also be frustrating. Semantic search can help reduce the number of irrelevant results by better understanding your query and returning only the most relevant results.

Finally, semantic search is constantly improving as technology advances. This means that it will continue to get better at understanding queries and returning more accurate results.

The History of Semantic Search

Semantic search is a relatively new technology, but it actually has a long history.

The Knowledge Graph

The history of semantic search started in 2012 with the launch of Google’s Knowledge Graph.

The Knowledge Graph is a database that contains information about real-world entities like people, places, and things. It’s used to understand the relationships between these entities and return more relevant results for queries.

For example, if you search for “Barack Obama,” the Knowledge Graph will display information about him, as well as related entities like his wife, children, and the country he was president of.

Hummingbird

In 2013, Google launched an update to its algorithm called Hummingbird.

Hummingbird was designed to better understand the meaning and intent behind queries. It did this by looking at the context and relationship between words, rather than just the individual words themselves.

This was a major update for Google, and it laid the foundation for semantic search.

RankBrain

In 2015, Google launched another major update called RankBrain.

RankBrain is a machine learning system that’s used to interpret and process queries. It’s constantly learning and evolving, which means it gets better and better at understanding the user’s intent over time.

This is a major step forward for semantic search, as it means that Google is constantly getting better at understanding queries and returning more relevant results.

RankBrain is just one part of Google’s overall algorithm, but it’s a very important one. In fact, Google has said that RankBrain is now the third most important factor in its algorithm, after content and links.

Moreover, RankBrain works by constantly learning and evolving. It does this by taking the queries it doesn’t understand and then finding similar queries that it does understand.

This allows it to better interpret and process queries over time, which results in more relevant and accurate results.

BERT

Lastly, we have BERT.

BERT is a machine learning system that’s used to understand the context and meaning of queries. It was launched in late 2019, and it’s currently the most important part of Google’s algorithm.

BERT is different from other machine learning systems because it uses a technique called “pre-training.” This means that it’s trained on a large amount of data before it’s deployed.

This allows BERT to better understand the context and meaning of queries, which results in more relevant and accurate results.

How To Optimize Your Content for Semantic Search

Now that we know what semantic search is and how it works, let’s take a look at how you can optimize your content for semantic search.

• The first thing you need to do is focus on creating high-quality content. This means content that’s well-written, informative, and relevant to your audience.
• Additionally, your content needs to be optimized for the right keywords. This means using the keywords that your audience is actually searching for. You can use tools like Google Keyword Planner and Google Trends to research the right keywords to use.
• Finally, you need to make sure your website is structured properly. This includes having a clear hierarchy and using a proper markup language. This will help Google understand the relationship between your pages and return more relevant results for queries.

Relevance of Semantic Search for SEO

Semantic search is a major factor in Google’s algorithm, and it’s only going to become more important in the future.

This means that if you want your website to rank well on Google, you need to optimize your content for semantic search.

The good news is that optimizing for semantic search is relatively simple. Just focus on creating high-quality, keyword-optimized content, and make sure your website is structured properly.

If you do this, you’ll be well on your way to ranking well on Google and getting more traffic to your website.

How to Make Your Website More Relevant to Google

There are a few ways you can make your website easier to understand by Google.

Here are some tips you can do to start:

1. Use keyword-rich titles and descriptions

Titles and meta descriptions matter as much as ever. Make sure you’re using relevant keywords in both, so Google can easily understand what your website is about.

2. Use keyword-rich headings and subheadings

Headings and subheadings help break up your content and make it easier to read. They also give Google another opportunity to see your relevant keywords.

3. Optimize your images with keywords

Google can’t read images, so you need to optimize them with alternative text (ALT text). This is a short description of the image that includes relevant keywords.

4. Use structured data markup

Structured data markup is code that helps Google understand the content on your website. It’s especially important for eCommerce websites.

5. Publish fresh content regularly

Google loves fresh content. If you want your website to be relevant, you need to publish new articles, blog posts, or product pages on a regular basis.

6. Make an excellent link-building strategy

Link building is the process of getting links from other websites. Google sees links as votes, so the more votes your website has, the more relevant it will be.

7. Optimize for mobile devices

Mobile optimization is crucial in today’s world. Google gives preference to websites that are mobile-friendly, so make sure yours is responsive and easy to use on a smartphone or tablet.

8. Improve your website’s speed

Google wants its users to have a good experience, so it favors websites that load quickly. If your website is slow, work on improving your page speed.

9. Use social media to your advantage

Social media can help improve your website’s relevance because it’s another way to get links and generate traffic. Make sure you’re active on social media and sharing your content regularly.

10. Monitor your website’s performance

The only way to know if your efforts are paying off is to track your progress. Google Analytics is a free tool that can help you do this.

By following these tips, you can make your website more relevant to Google and improve your chances of ranking well in the search results.

Focus on User Experience

Semantic search and SEO are important, but at the end of the day, Google wants to deliver the best possible results to its users.

This means that you need to focus on creating a good user experience for your website.

Some ways you can do this include:

1. Creating high-quality content
2. Make sure your website is easy to navigate and use
3. Ensuring your website loads quickly
4. Optimizing your website for mobile devices
5. Providing customer service and support

Keep in mind that user experience is highly crucial these days. In fact, Google now uses it as a ranking factor.

So, if you want your website to rank well, you need to make sure it’s providing an excellent experience to users.

The Future of Semantic Search

Semantic search is constantly evolving, and it’s only going to get better as time goes on.

As we mentioned, Google’s RankBrain system is constantly learning and evolving. This means that it will continue to get better at understanding queries and returning more relevant results.

In addition, other companies are also investing in semantic search. For example, Microsoft has launched its own semantic search engine called Satori. Satori is used to power Bing’s search results, and it’s constantly getting better at understanding queries and returning more relevant results.

As semantic search technology continues to improve, it’s likely that we’ll see more and more companies adopt it. This will result in more accurate and relevant search results for everyone.

Start Doing Semantic Search Today!

In conclusion, semantic search is a major part of Google’s algorithm, and it’s important to optimize your content for it.

To do this, you need to focus on creating high-quality content that’s well-written, informative, and relevant to your audience. Additionally, you need to make sure your website is structured properly and uses the right keywords.

We at Lead Origin offer affordable SEO packages to our customers. We also offer semantic search engine optimization (SEO) services. You can learn more about our SEO packages by visiting our website or contacting us today.

With AllDigital’s semantic SEO services, you can rest assured that your website will be optimized for the right keywords and return more relevant results for queries. Contact us today to learn more about our semantic SEO services.

If you already have a social media presence, outreach programs for bloggers, blogging, or other forms of content marketing in place, you may utilize press releases to round out your SEO approach.

In this article, we’ll explain why press releases are so crucial and how to write one that gets results.

What Is a Press Release?

You’ve probably seen or heard about a major brand’s new launch in the media. They’re press releases.

The term “press release” refers to an official statement issued by a company to journalists or news organizations in response to a newsworthy event.

Gaining media attention, increasing brand recognition, or shaping public perception are all possible goals of a press release.

History of Press Releases in SEO

When press releases were first introduced, they had a lot of influence, and companies saw a lot of success with them. After that, press release SEO became misused in inappropriate ways.

If acquiring links from high-ranking news websites might help your website rank better, businesses started generating all kinds of press releases and oversaturating the market with them when they realized this success.

This featured news releases for boring or non-relevant activities such as recruiting new interns, moving, and more.

Because of this, search engines like Google began flagging websites that included links to spammy press releases. Consequently, websites now employ no-follow links in their press release articles.

What is the Purpose of a Press Release in SEO?

Press releases may have benefits for SEO, including the following:

• To enhance one’s public image.
• In order to be featured in the media.
• When things go awry, putting out your side of the story first might help you control the situation.
• Companies had a new motivation to send out news releases as technology advanced.

The goal here is to secure links from high-ranking news organizations.

Are Press Releases Still Effective?

SEO for press releases can be quite valuable to organizations today, but it must accomplish one of the following goals:

• Inspiring people to come to a significant event by spreading the word and engaging them in conversation about it
• Publicizing the debut of new products or services
• Clarifying your viewpoint in advance of a negative story or narrative about your company in order to get control of the situation.
• Promoting large-scale marketing initiatives or spontaneously growing awareness of your brand

How to Write and Distribute a Press Release

An effective press release can help you achieve your objectives. If you’re ready to distribute your press release, take these three simple steps:

Make a Statement

Making a statement doesn’t need a big event. You can either give an event or conduct a study on a topic of interest to your audience. It’s also possible to improve a product or service by making adjustments. After deciding on your noteworthy event, make sure to give your best in preparing it.

Create an Engaging Press Release

Start with a catchy title that will pique the interest of your readers. Consider the style of a newspaper article while writing your press release. Reporters will want to use it as a source for direct copy and paste when crafting their stories.

Disseminate Your Press Release to the Correct Journalists

First and foremost, do your research, and never send a hundred press releases hoping that one of them will get picked up by the media.

SEO Benefits of a Press Release

Ultimately, the real worth of a press release is found in the value it generates in the form of indirect benefits.

A newspaper, media source, or blog is more likely to take up and support your press release if it is distinctive, articulate, valuable, and attention-grabbing.

Whenever customers do this, not only does your company get the golden link from the submission site but also from all of these other outside sources such as citations and buzz.

Press release submissions also provide SEO benefits such as:

• Indirect links originating from other sources
• Visibility of a brand
• Recognition of a brand or a name
• Traffic from other websites.

Best SEO Practices for Press Releases

To gain more value, here are some best practices for Press Release SEO:

Include Keywords

Press releases that include keyword phrases are more likely to gain traction on search engines.

There are several methods in which you can incorporate relevant keywords into your press release, no matter what event you’re writing about.

Search engine results pages (SERPs) can assist you to find customers who are searching for the same items or services.

Perform a Competitive Analysis

Always keep an eye out for how well the press releases of your competitors are doing. It’s possible to employ the same keywords and overwhelm their links with even more relevant content if they are performing well.

With the right tools, you can even figure out where your competitors acquire their backlinks. The tools will provide you with a comprehensive list of resources where you may distribute your press releases to stay ahead of the competition.

Be Creative with Your Headline

Organic clicks are most often generated by using an attention-grabbing headline. Begin with an eye-catching headline to get things off to a strong start.

Produce Informational and Interesting Content

Readers of press releases are impatient and want to get their hands on crucial information as quickly as possible. With that, remove any unnecessary fluff from your writing and keep it focused.

Keep the reader’s interest by including quotes, statistics, and citing sources. Your press release will be more effective if it has a compelling reading experience and helpful information.

Incorporate Links Naturally

Hyperlinks should not be included solely for the purpose of linking. It’s important that any hyperlinks you provide in your press release have a purpose and flow naturally into the text.

Anchor texts that use keywords as a link’s anchor text should be avoided. It’s best to connect to a page where visitors may learn more about a specific phrase by using related sentences or terms as your anchor text.

Support using Visuals

In contrast to text, visual information is processed and retained by the brain far more quickly by readers.

If you want your press release to stick with readers and make an impression, consider using images to help convey the most important aspects of your story.

Make use of Long-tail Keywords

Long-tail keywords are more likely to bring in high-quality organic traffic with higher conversion rates than short-tail ones.

With such narrowly focused terms, you’ll be able to attract readers who are specifically looking for what you have to offer.

Include a Powerful Call-to-Action

After reading your press release, readers should know what to do next. That is why it is critical to have a compelling call to action (CTA).

If you are writing a press release to promote a new product or service, your CTA should reflect that. Ask yourself these questions before you start writing your CTA:

• Is this a press release to promote a product or service?
• Do you want to increase the number of people who get your services, mailings, etc.?
• If so, what are your goals in terms of increasing the number of people who attend your event?
• Are you planning a product launch and want greater media attention?

If one of these questions applies to your press release, craft a compelling CTA around it.

Incorporate Press Releases into Your SEO Strategy

Once you’ve mastered the art of press release SEO, it’s time to put your knowledge to the test by writing the finest possible release.

Remember to put all of the above into practice and to thoroughly investigate the journalists to whom you want to distribute your press release.

A press release can still have SEO value and be a component of your SEO strategy, despite the widespread discussion on the internet.

Most importantly, the press release must have worth and value for readers.

The more people who see it, the more backlinks and referral traffic it will bring you! When viewed in this light, they can still “function” and aid in SEO efforts.

A smart approach to press releases is employed by Lead Origin. It is our goal to help you make your business visible in the digital age. Contact us at any of our service areas in Austin, Houston, or Dallas.

In this post, we will explain what a local citation is and how to set one up. We will also provide tips for maintaining your citations.

What Is a Local Citation

A local citation is an online reference to your business NAP. Citations can be found on directory listings, social media profiles, and other websites.

What Types of Local Citations Are There?

There are main two types of local citations –structured and unstructured citations.

Structured citations

Structured citations include directories such as Yelp, Foursquare, and Yellow Pages. These sites have specific requirements for listing businesses. For example, Yelp requires businesses to have a physical location, and Foursquare requires that businesses be verified.

Unstructured citations

Unstructured citations are mentions of your business on other websites, such as news articles or blog posts. These citations don’t have to meet any specific requirements, but they can still be valuable for your SEO.

Why Are Local SEO Citations Important?

Setting up your local citations correctly is important for the following reasons:

Helping to improve Local Pack and organic rankings

Citations are one of the factors that Google uses to rank businesses in the Local Pack and organic search results. So if you want to improve your ranking, you need to make sure your citations are accurate and up-to-date.

Getting in front of customers and earning referral traffic

Citations help customers find your business, and they can also generate referral traffic. Referral traffic is when customers click on a link to your website from another site. This traffic can be valuable because it’s often high quality, meaning the customer is already interested in what you have to offer.

Being one click away from the first page of organic SERPs

If you’re not ranking in the Local Pack, your business may still appear in the organic search results. And if you have a citation on the first page of the organic results, customers will only be one click away from your website. So it’s important to set up your citations correctly to make sure you’re getting the most exposure possible.

Getting more links back to your website

Citations can also help improve your website’s link profile. A link is when another website links to yours. Google sees links as votes of confidence, and they use links to help determine a website’s ranking.

Citations can help you get more links because when your business is listed on a website, there’s a good chance that the site will link to yours.

Providing more opportunities for third-party reviews

Citations can also provide more opportunities for customers to leave reviews. Reviews are important for two reasons.

First, they’re another factor that Google uses to determine rankings.

Second, they can help improve your click-through rate (CTR), which is the percentage of people who click on your listing when it appears in the search results. A higher CTR means more traffic to your website, and that can lead to more sales.

So if you want to improve your local SEO, it’s important to set up your citations correctly and keep them updated.

What Are the Benefits of Local Citations for SEO?

Citations can help improve your local SEO in a number of ways, including:

Business Directories Are Cost-Effective

Business directories are one of the most cost-effective ways to market your business online. They give you exposure to a large audience without breaking the bank.

Local Business Listings Help With SEO

Local business listings help with SEO by giving you more opportunities to include your keywords and business information. When customers search for businesses like yours, your business will be more likely to show up in search engines if you have a local listing in a business directory.

If You Don’t Have Citations, Your Competitors Likely Do

If you don’t have citations, your competitors likely do. And if they have more citations than you, they’re probably getting more traffic and customers than you are. So if you want to stay competitive, you need to make sure your business is listed in the same directories as your competitors.

You’ll Get a Visibility Boost

When you list your business in a directory, you’ll get a visibility boost because more people will see your business. This is especially true if you list your business in a popular directory like Yelp or Google My Business.

You’ll Improve Your Business’ Reputation

When you list your business in a directory, you have the opportunity to include information about your business, such as your address, phone number, and website. This helps improve your business’s reputation because it gives potential customers everything they need to know about your business before they even visit your website.

Citations Can Attract Potential Clients, Partners, and Investors

If you list your business in a directory, you could get found by potential clients, partners, and investors. This is especially true if you list your business in a directory that’s specific to your industry. For example, if you’re a web designer, you could list your business in a local directory for web designers. This way, when people in your industry are looking for someone to partner with or invest in, they’re more likely to find you.

Carefully Monitored Citations Eliminate Customer Confusion

If your business is listed in multiple directories with different information, it can confuse customers and make them less likely to do business with you. But if you carefully monitor your citations and make sure they’re all up-to-date, you can eliminate customer confusion and increase the chances that they’ll do business with you.

Listing your business in directories can help you attract more customers and generate more sales. So if you’re not already taking advantage of this marketing tactic, now is the time to start.

How to Set Up Local SEO Citations

Setting up citations for your local business is relatively easy and only takes a few minutes. Here’s how to build citations:

Start With Core Sites

The first step is to start with the core sites, which are the most important directories for your business. These are typically the directories that are niche or industry-specific. For example, if you’re a real estate agent, you would want to list your business in directories like Zillow, Trulia, and Realtor.com.

Using Aggregators

If you want to get your business listed in multiple directories at once, you can use data aggregators like Moz Local or Yext. These platforms will submit your business to the most important directories for you.

Finding Relevant Directories

If you want to find more directories to list your business in, you can use a tool like Whitespark or BrightLocal. These tools will help you find relevant directories for your business.

Optimizing Citations

Once you’ve listed your business in the most important directories, you need to optimize your citations. This means ensuring that all of your business’s information is accurate and up-to-date. You also want to include keywords in your citations so that they’re more likely to be found by potential customers.

When Is the Best Time to Get Local Citations?

There’s no one-size-fits-all answer to this question. The best time to get local citations is when you first start your business. This way, you can get a jump start on your marketing and start generating leads and sales right away.

If you’ve been in business for a while and haven’t been focusing on local SEO, now is an excellent time to start. The sooner you start, the sooner you can generate more leads and sales from your local market.

Boost Your Business With Better Citations

Citations can be a powerful marketing tool for any business, but they’re essential for businesses that rely on local customers. If you want to attract more local customers and generate more sales, you need to ensure your business is listed in the most relevant directories.

Monitoring your citations and making sure they’re accurate and up-to-date is also important. This way, you can avoid customer confusion and increase their chances of doing business with you.

If you’re not already taking advantage of local citations, now is the time to start. Boost your business with better citations today.

Get Help From The Expert

Maintaining your local citations is an integral part of SEO. By setting up and keeping your citations updated, you can help improve your website’s ranking and visibility to potential customers.

If you need help getting started or would like someone to manage your citations for you, contact AllDigital today. We are experts in SEO and marketing, and we would be happy to assist you with all of your citation needs.

In this blog post, we’ll define what an SEO audit is, and we’ll share tips on how to conduct an SEO audit yourself. So read on to learn more!

What Is an SEO Audit?

An SEO audit is an analysis of your website’s search engine optimization. It can be used to identify areas where your site needs improvement and pinpoint any potential problems that could be holding it back from achieving its full potential.

There are many different factors that go into a successful SEO strategy, so it’s important to make sure that all of the bases are covered. An audit can help you do just that.

Why It’s Important To Audit Your Website Regularly

While the importance of an SEO audit cannot be doubted, it’s also a good idea to do one on a regular basis – even if nothing has changed. Why? Because the landscape of SEO is always changing.

What worked last year might not work this year, and what works today might not work tomorrow. So it’s important to stay on top of your game and ensure that your website is always up to date.

Benefits of SEO Audit

There are many different reasons why your website might need an SEO audit. Here are just a few:

An SEO Audit Identifies Your Website’s Technical Issues

One of the most important things an SEO audit can do is identify your website’s technical issues. There are a number of different technical aspects that can affect your site’s ranking, including:

• Page speed
• Mobile-friendliness
• Indexation
• Crawling
• Canonicalization
• Redirects
• Meta tags
• Schema markup

If any of these technical aspects are not up to par, it could negatively affect your website’s ranking. An audit can help you identify these issues so that you can fix them and improve your ranking.

Identifies Your Website’s On-Page Issues

In addition to technical issues, there are also a number of on-page factors that can affect your website’s ranking.

These include things like:

• Title tags
• Meta descriptions
• H1 tags
• Content

If any of these on-page elements are not optimized, it could be holding back your website from achieving its full potential. An audit can help you identify these issues so that you can fix them and improve your ranking.

Identifies Competition

By understanding what they’re doing right, you can adapt and improve your own strategy.

Some of the most important factors to look at when assessing competition include:

• Their keyword rankings
• Their backlink profile
• Their on-page optimization
• Their social media presence

By understanding what they’re doing right, you can adapt and improve your own strategy.

Identifies Your Backlinks

Your backlink profile is a major factor in your website’s ranking, so it’s important to make sure that it’s as strong as possible.

There are a number of different ways to assess your backlink profile, but some of the most important factors to look at include:

• The quality of your backlinks
• The quantity of your backlinks
• The diversity of your backlink sources

If any of these factors are not up to par, it could be negatively affecting your website’s ranking. An audit can help you identify these issues so that you can fix them and improve your ranking.

Helps You Build a Content Strategy

Your content is one of the most important factors in your website’s ranking. That’s why it’s so important to have a solid content strategy.

Some of the most important factors to consider when developing a content strategy include:

• Keywords
• Topic clusters
• Buyer personas
• Content types

An audit can help you understand your audience and what they’re looking for so that you can develop a content strategy that will help you improve your search rankings.

When To Perform an SEO Audit

Here are a few factors to consider when deciding when to perform an SEO audit:

• If you’re not happy with your website’s current ranking
• If you’ve made changes to your website and you’re not seeing the results you want
• If you haven’t performed an audit in a while and you want to make sure everything is still up to par
• If you’re noticing a decline in your website’s traffic
• If you’re planning on making changes to your website or your SEO strategy
• If you’re launching a new website

If any of these apply to you, it might be time to consider performing an audit.

How To Perform a Technical SEO Audit

Not sure where to start? Here are 9 simple steps to conducting a technical SEO audit:

Start by Crawling Your Website

This will help you identify any technical issues that might be holding back your website from achieving its full potential.

Some SEO tools you can use to crawl your website include:

• Screaming Frog
• DeepCrawl
• Sitebulb

Once you’ve crawled your website, take a look at the results and see if there are any technical issues such as broken links or 404 error that need to be addressed.

Review Sitemap & Robots.txt Files

Your sitemap and robots.txt files are two important files that can help you improve your website’s ranking.

Your sitemap is a file that contains a list of all the pages on your website. This helps search engines index your website more effectively.

Your robots.txt file is a file that tells search engines which pages on your website they should and shouldn’t index. This can help you control which pages show up in search results.

Make sure that both of these files are up to date and correctly configured.

Check the Browseable Versions of Your Website

Your website should be accessible to both humans and search engines.

Some of the most popular ways to check the browseable versions of your website include:

• Google Search Console
• Bing Webmaster Tools
• Screaming Frog

Check Internal Links

Your website’s internal linking structure is important for two main reasons:

• It helps search engines index your website more effectively.
• It helps visitors navigate your website more easily.

Make sure that your internal links are working properly and that they’re pointing to the correct pages.

Test Site Speed

Your website’s speed is important for two main reasons:

• It affects your ranking in search results.
• It affects the user experience.

Some tools you can use to test your website’s speed include:

• Google PageSpeed Insights
• Pingdom Tools
• GTmetrix

Check HTTPS Content

If your website is not served over HTTPS, you’re at a disadvantage.

HTTPS is a protocol that adds an extra layer of security to your website. It’s becoming increasingly important for both ranking and security reasons.

If your website is not served over HTTPS, you should switch to HTTPS as soon as possible.

Some of the most popular ways to check if your website is served over HTTPS include:

• Google Chrome DevTools
• Mozilla Firefox DevTools

Use Google Analytics to Compare Site Metrics

Google Analytics is a powerful tool that can help you track your website’s traffic and performance.

Use Google Analytics to compare your website’s current traffic and performance to its past traffic and performance. This will help you identify any areas of improvement.

Do a Backlink Audit

Your website’s backlink profile is important for two main reasons:

• It helps search engines index your website more effectively.
• It helps improve your website’s ranking.

Some tools you can use to audit your website’s backlinks include:

• Majestic SEO
• Moz Link Explorer
• Ahrefs

Re-Crawl Your Website

Once you’ve made changes to your website, it’s important to re-crawl it to make sure that the changes have been properly implemented.

Some tools you can use to crawl your website include:

• Screaming Frog
• DeepCrawl
• Sitebulb

Once you’ve crawled your website, take a look at the results and see if there are any technical issues that need to be addressed.

What To Expect During and After an SEO Audit?

An SEO audit can be a time-consuming process, depending on the size and complexity of your website.

During an SEO audit, you can expect to:

• Review your website’s structure and architecture.
• Analyze your website’s content.
• Evaluate your website’s backlink profile.
• Test your website’s speed and performance.
• Check your website for technical issues.

After you’ve completed an SEO audit, you should have a list of action items that need to be addressed.

Some of the most common action items include:

• Optimizing your website’s structure and architecture.
• improving your website’s content.
• Building more backlinks to your website.
• Improving your website’s speed and performance.
• Fixing technical issues on your website.

After you’ve addressed all of the action items, you should see an improvement in your website’s traffic and ranking.

Get Help From the Expert

If you’re looking for help getting started with SEO audits, or if you’d like someone to take care of the entire process for you, contact AllDigital. We offer comprehensive SEO services that will help your website rank higher in search engine results pages and drive more traffic to your site. Contact us today to learn more!