At its core, community management is the process of monitoring interactions between your brand and its online audience. This includes everything from responding to customer inquiries on social media to retweeting content or moderating conversations. It also includes facilitating discussion, encouraging engagement, and providing customer service.

If you want to learn more about community management in social media, stick through this article and we will discuss what it takes to become a successful community manager.

What is social media community management?

Social media community management is a form of customer service. It’s when a company or organization interacts with its followers on various social media platforms. This could be responding to comments, retweeting content, moderating conversations, and encouraging engagement. Community management is also about developing relationships with followers and other stakeholders, such as influencers and media outlets.

The goal of community management is to build a positive brand perception and customer loyalty by providing excellent customer service and engaging in meaningful conversations.

Why is social media community management important?

As more people are getting into social media, it is only vital that we make sure that the conversations are positive and meaningful, instead of negative and harmful. People will look for answers to their questions and voice their opinion on social media platforms and it is important that companies pay attention to these inquiries and respond with an appropriate answer.

Here are some reasons why community management is important in social media:

Social media managers help maintain reputation management

Reputation management works hand-in-hand with community management – one cannot go without the other. It is important to monitor how people perceive the company or product and respond accordingly when needed.

Community management helps discuss topics and raise awareness on social issues

Social media is a great platform to discuss topics and raise awareness on social issues. With community management, companies can engage in meaningful conversations with their followers and help spread the word about important causes.

Community management helps brands turn customers into advocates

By engaging in meaningful conversations and responding to customer inquiries promptly, companies can turn customers into advocates. This is essential in building a positive brand perception and loyalty among your fanbase.

Benefits of social media community management

There are tons of benefits social media community management can bring to brands, individuals, and even causes.

Here are some of the most notable ones:

Improved customer service

Companies can provide better customer service by being able to quickly respond to inquiries and complaints, which in turn will lead to more satisfied customers.

Increased brand awareness

Engaging in meaningful conversations and responding to customer inquiries can help spread the word about the brand and its products.

Greater customer loyalty

Lastly, by providing excellent customer service and engaging in meaningful conversations, companies can create a more loyal fanbase.

How to create a social media community management strategy?

Now that you know the importance and benefits of social media community management, let’s talk about how to create an effective strategy.

Here are some tips on creating a successful social media community management strategy:

Define your target audience

The first step in creating a successful social media community management strategy is to define your target audience. Knowing who you are reaching out to will help you tailor your content and conversations for maximum impact.

Create and curate content that interests them

Content plays an important role in any community management strategy as it helps engage with followers and encourages them to participate in conversations. Make sure the content you create and curate is relevant and interesting to your target audience.

Respond to comments and questions in a timely manner

Whether positive or negative, it’s important to respond to all comments and questions in a timely manner. This will show your followers that you care about their opinion and are willing to listen.

Use social media tools to help manage your community

Social media tools such as Hootsuite and Sprinklr can help you manage your social media accounts more efficiently. With these tools, you can schedule posts, monitor conversations, and reply to comments in just a few clicks.

Monitor your progress and make changes as needed

Once you have your strategy in place, it’s important to monitor progress and make changes as needed. Analyze data such as engagement rate and social media analytics to assess how well the strategy is working and make tweaks if necessary.

By following the tips above, you’ll be able to create an effective social media community management strategy that will help your brand in no time.

Good practices for social media community management

Social media community management is not something to be taken lightly. It’s important to practice good etiquettea when engaging with followers on social media.

Here are some tips to help you get started:

Respond to comments and messages as soon as possible

When it comes to social media community management, responsiveness is key. Try to respond to comments and messages as soon as possible to show your followers that you care about their opinion.

Be respectful and polite to everyone, even if they are being rude

Remember to always be courteous when responding to comments or questions on social media. Don’t forget to thank people for taking the time to engage with your brand.

Keep the tone of your social media account consistent with your brand or business

Make sure to keep the tone of your social media accounts in line with your brand’s voice. This will ensure that your followers are getting the same message each time they interact with you on social media.

Don’t post anything that can be considered offensive or inappropriate

This is a given. Make sure to avoid posting anything that could be seen as offensive or inappropriate, as this can damage your brand’s reputation.

Make sure all information is accurate before posting it online

Double-check all information before posting it online. This will help ensure that your followers are not receiving inaccurate or outdated information from your social media accounts.

Take down any posts that are no longer relevant or useful

If a post is no longer relevant or useful, take it down. This will help keep your social media accounts organized and up-to-date.

By following these tips, you’ll be able to provide excellent customer service and create an engaged community of followers around your brand.

What is the difference between social media management and community management?

While many get confused and interchange the two, social media management and community management are two different things. Social media management focuses on managing the day-to-day operations of your social media accounts, such as scheduling posts, monitoring conversations, and responding to comments.

On the other hand, community management is focused more on building relationships with followers by engaging with them in meaningful conversations. It also involves creating content that encourages followers to interact with your brand and offering support when needed.

What does a social media community manager do?

The duties of a social media community manager can vary from company to company, but the main objective is always to increase engagement and build relationships with followers.

Some tasks may include:

• Moderating comments
• Responding to customer inquiries and complaints
• Creating content for social media channels
• Tracking analytics
• Optimizing campaigns for maximum reach. Identify trends and develop strategies to capitalize on them

Additionally, they need to be able to use social media analytics tools to monitor conversations and track progress.

What are the skills of a good social media community manager?

A good social media community manager should be:

• Knowledgeable about social media platforms and technologies
• Able to create engaging content that resonates with followers
• Organized and able to manage multiple tasks at once
• Skilled in customer service and communication
• Analytical and able to track the progress of campaigns
• Creative and up-to-date on the latest trends in social media
• Passionate about helping brands grow their online presence.

These are just some of the skills needed to be a successful social media community manager. With the right knowledge and tools, you can become an expert at managing your brand’s online presence!

Engage in Social Media Communities Today!

Social media community management is an important task that requires many skills to be successful. It involves monitoring interactions between your brand and its online audience, such as responding to customer inquiries on social media, retweeting content, or moderating conversations.

If you need social media managers or you need to consult about social media management, we at AllDigital can help! We have a team of experienced professionals who can help manage your online presence and engage with your fanbase. Contact us today for more information!

What are YouTube Shorts?

YouTube Shorts are short, vertical videos that are up to 60 seconds long. You can create them using the YouTube app on your smartphone.

Where do YouTube Shorts Appear?

YouTube Shorts appear in a few different places:

The YouTube app

You’ll see them in the “Shorts” tab on the YouTube app.

The YouTube homepage

You may see them featured on the YouTube homepage.

Your feed

Your friends and family may see your Shorts in their feeds if you’ve shared them.

How long are YouTube Shorts?

YouTube shorts are normally between 15 seconds and 60 seconds long.

Why You Should Start Using YouTube Shorts Now

While the popularity of YouTube still increases day by day, YouTube Shorts is another way to engage and connect with your audience. YouTube Shorts is a new short-form video feature that allows you to create videos up to 60 seconds long. These videos appear in a dedicated space within the YouTube app, and they can also be found through the YouTube homepage and search.

Making a YouTube Short is easy and only requires a smartphone. You can shoot, edit, and upload your video all within the YouTube app. And since YouTube Shorts are so quick and easy to make, you can experiment with different content ideas without having to invest a lot of time or money.

Some of the reasons why you should start YouTube Shorts are:

Reaching a Bigger Audience:

With YouTube Shorts, you can reach a wider audience since your videos can be found in different places within the YouTube app.

Appealing to Changing Audience Demand:

The demand for short-form content is on the rise, and YouTube Shorts gives you a way to meet this demand.

Maintaining Publishing Frequency:

With YouTube Shorts, you can quickly produce videos without having to spend a lot of time on each one. This means you can maintain a consistent publishing frequency, which is important for growing your channel.

Experimenting with New Content Ideas:

Since YouTube Shorts are quick and easy to make, you can experiment with different content ideas without having to invest a lot of time or money.

Suitable for Different Niches/Industries:

YouTube Shorts can be used for a variety of topics and genres. Whether you’re a vlogger, musician, chef, or beauty guru, you can create YouTube Shorts that are relevant to your niche or industry.

How to make and upload YouTube Shorts

Creating a YouTube Short is easy and only requires a smartphone.

Here’s a step-by-step guide on how to create a YouTube Short:

1. Open the YouTube app and tap on the “Shorts” tab.
2. Tap on the “+” icon to start creating your video.
3. Select the footage you want to use in your video. You can choose from videos that are already on your phone or record new videos using the YouTube app.
4. Once you’ve selected your footage, edit your video by adding filters, music, and other effects.
5. When you’re finished editing, tap on the “Publish” button to share your YouTube Short.

You can also upload existing videos from your phone to the “Shorts” tab on the YouTube app. To do this, simply tap on the “+” icon and select the “Upload” option. Then, select the video you want to upload and tap on the “Open” button. The video will be uploaded to your YouTube channel and appear in the “Shorts” tab.

Can You Monetize YouTube Shorts?

Yes, you can monetize your YouTube Shorts just like you would any other video on YouTube. To do this, simply go to your YouTube channel, click on the “Videos” tab, and select the “Shorts” option. Then, click on the monetization icon next to the video you want to monetize and select the “Monetize with Ads” option.

Once you’ve selected this option, you’ll need to choose which ads you want to show on your video. You can choose from pre-roll, mid-roll, or post-roll ads. Pre-roll ads are shown before your video starts playing, mid-roll ads are shown in the middle of your video, and post-roll ads are shown after your video.

Creative Uses of YouTube Shorts

While YouTube videos are typically around 3-5 minutes long, YouTube Shorts can be up to 60 seconds in length. This shorter format opens up a lot of possibilities for creative content.
Some ideas for creative YouTube Shorts include:

Answering Frequently Asked Questions

You can use YouTube Shorts to answer frequently asked questions related to your niche or industry. This is a great way to provide valuable information to your viewers while also promoting your brand or business.

Product Reviews:

If you’re a product reviewer, you can use YouTube Shorts to showcase different products. You can do a quick review of a new product and give your viewers your thoughts on it.

Getting Your Audience Involved:

You can use YouTube Shorts to get your audience involved in your content. For example, you could ask them to submit questions that you answer in a future video.

Tutorials:

YouTube Shorts is a great platform for creating tutorials. You can show your viewers how to do something related to your niche or industry.

Giving Users a Mini Tour:

If you have a physical location, you can use YouTube Shorts to give your viewers a mini tour. This is a great way to promote your business or brand while also giving your audience a behind-the-scenes look at what you do.

Giving Teasers:

If you have a new product or service that you’re about to launch, you can use YouTube Shorts to give your audience a teaser. This is a great way to generate interest and excitement for your upcoming launch.

Showcasing Product Capabilities:

If you have a product that has multiple features or functions, you can use YouTube Shorts to showcase these capabilities. This is a great way to show your audience all that your product can do.

Testing Products:

If you want to test a new product before you launch it, you can use YouTube Shorts to do this. You can set up a testing video and ask your audience to participate. This is a great way to get feedback on a new product before you launch it.

As you can see, there are many creative ways that you can use YouTube Shorts. Whether you’re a vlogger, musician, chef, or beauty guru, you can create YouTube Shorts that are relevant to your niche or industry. So what are you waiting for? Start creating!

What Makes YouTube Shorts Different from Its Competitors

Among other things, YouTube Shorts offers a few key features that set it apart from its competitors, such as:

Shorts provide a funnel to your long-form content

First, YouTube Shorts allows you to create videos that are up to 60 seconds in length. This is significantly longer than the 15-second limit on TikTok and Instagram Reels. This gives you more time to get your message across and creates a more complete experience for your viewers.

Shorts do not expire

Another key difference is that YouTube Shorts do not expire. This means that once you create a Short, it will remain on your channel forever (unless you delete it). This is in contrast to TikTok and Instagram Reels, which disappear after 24 hours.

Short-form creators could see a bigger reach

YouTube Shorts are also discoverable through the YouTube algorithm. This means that if someone searches for a keyword or phrase related to your video, there’s a chance your Short will appear in the search results.

Brands in most industries could leverage Shorts

Finally, YouTube Shorts is not limited to a specific niche or industry. This means that just about any brand in any industry can create Shorts that are relevant to their business.

YouTube Shorts could be less vulnerable than other viral platforms

Another key difference is that YouTube Shorts is less vulnerable to algorithm changes. This is because YouTube Shorts is built on top of the YouTube platform, which has over 2 billion monthly active users.

As you can see, YouTube Shorts offers a number of advantages over its competitors. If you’re looking for a new way to reach your audience, YouTube Shorts could be the perfect solution.

YouTube Shorts Best Practices

When you decide to do a YouTube Short, there are a few best practices to keep in mind:

1. Keep it under 58 seconds

Remember that YouTube Shorts are limited to 60 seconds in length. This means you need to be concise and get your point across quickly. Otherwise, you risk losing your viewer’s attention.

2. Use engaging visuals

Since YouTube Shorts are mostly visual, it’s important to use engaging visuals that capture your viewer’s attention. This could include using bright colors, interesting graphics, or creative video editing.

3. Use catchy music

Another way to engage your viewer is to use catchy music in your Short. This will help to hold their attention and make your video more enjoyable to watch.

4. Provide value

Finally, make sure you’re providing value in your YouTube Short. Whether you’re entertaining, informing, or educating your audience, your Short should offer something of value. Otherwise, you risk losing their attention and interest.

5. Post consistently

One of the best ways to grow your audience is to post Shorts consistently. This means regularity is key. Try to post at least one Short per week, if not more.

6. Record in vertical format

Since YouTube Shorts are meant to be watched on mobile devices, it’s important to record your videos in vertical format. This will ensure that your Short looks great no matter where or how it’s being viewed.

7. Edit for vertical viewing

In addition to recording in vertical format, you should also edit your YouTube Shorts for vertical viewing. This means cropping out any horizontal elements and making sure the focus of your video is front and center.

8. Make the content relevant to your audience

As with any type of content, it’s important to make sure your YouTube Shorts are relevant to your audience. This means creating videos that they’ll actually want to watch and that is aligned with their interests.

9. Focus on making the first few seconds captivating

Since you only have 60 seconds to make your point, it’s important to focus on making the first few seconds of your Short captivating. This means starting with a strong hook that will grab your viewer’s attention and make them want to watch more.

10. Use calls to action

Finally, don’t forget to use calls to action in your YouTube Shorts. This could include asking your viewers to subscribe to your channel, comment on your video, or share your Short with their friends.

11. Use hashtags

Hashtags are a great way to promote your YouTube Shorts and help them get discovered by new viewers. When using hashtags, make sure they’re relevant to your video and that you’re not using too many. Otherwise, you risk looking spammy.

12. Use your authentic voice

When creating YouTube Shorts, it’s important to use your authentic voice. This means being yourself and speaking in a way that’s natural for you. Don’t try to imitate someone else or force yourself to sound like someone you’re not.

13. Show behind-the-scenes moments

Another great way to engage your audience is to show behind-the-scenes moments of you creating your YouTube Shorts. This will give them a glimpse into your creative process and make them feel more connected to you.

14. Remember that the Shorts loop

One final thing to keep in mind is the YouTube Shorts loop. This means your video will play over and over again until the viewer decides to move on. Because of this, it’s important to make sure your Short is engaging from start to finish. Otherwise, they may get bored and stop watching.

15. Monetize your YouTube Shorts

Just like with any other type of YouTube video, you can monetize your Shorts through ads. This is a great way to earn revenue from your videos and grow your channel.

YouTube Shorts offers a number of advantages over other social media platforms, making it a great option for businesses and creators looking to reach a wider audience. Keep these best practices in mind and you’ll be on your way to creating successful YouTube Shorts that will engage and delight your viewers.

Best Time to Upload YouTube Shorts

When you upload your YouTube Short, you want to make sure it’s at a time when people are most likely to be on the platform and watching videos. This means considering things like your audience’s location and time zone.

Generally speaking, the best times to upload YouTube Shorts are:

• Late night (11 PM – 2 AM)
• Early morning (6 AM – 8 AM)
• Afternoon (3 PM – 5 PM)

Of course, these are just general guidelines. You’ll still need to experiment to see what works best for you and your channel. But following these tips should help you get started on the right foot.

Make Your YouTube Shorts Today!

Now that you know what YouTube Shorts are and how to make one, it’s time to get started on your own video. Remember to keep these best practices in mind and you’ll be well on your way to creating a successful Short that your audience will love.

If you’re looking for more tips on how to grow your YouTube channel, be sure to check out our team at AllDigital. We specialize in helping businesses and creators reach their full potential on the platform. Contact us today to learn more about our services.

So, what is social responsibility in marketing planning? And how can you make sure your campaigns are socially responsible? Read on to find out!

What Is Social Responsibility?

The first step to understanding social responsibility in marketing is to understand what it means in general. Social responsibility is the idea that businesses and individuals have a duty to act in a way that benefits society. This can mean different things to different people. However, some common examples include reducing pollution, protecting the environment, supporting charitable causes, and promoting diversity.

There is no one-size-fits-all definition of social responsibility. What counts as socially responsible behavior can vary from culture to culture. However, the general idea is that businesses and individuals should be aware of the potential impact their actions have on society. Moreover, they need to take steps to ensure that their activities are beneficial to the world around them.

Social Responsibility in Practice

As we mentioned before, there is no single right way to be socially responsible in marketing. However, there are a few general guidelines you can follow to ensure your campaigns are having a positive impact on society.

First, consider the content of your marketing materials. Are you using offensive or insensitive language? Are you promoting products that could be harmful to people’s health?

Are you being truthful in your advertising? If you answered yes to any of these questions, it’s time to rethink your marketing practices.

Second, think about the way your marketing materials are produced. Are they being created in an environmentally-friendly way? Do they use sustainable materials?

Are the workers who are making them being treated fairly? Again, if you answered no to any of these questions, it’s time to make some changes.

Finally, take a look at the larger picture. What kind of message are you trying to send with your marketing campaigns? Are you trying to make the world a better place? Or are you simply trying to sell as many products as possible, regardless of the consequences?

If it’s the latter, it’s time to rethink your approach.

Social Responsibility Marketing Impact

Now that you know what social responsibility means in general, you may be wondering what it means for marketing specifically. After all, marketing is all about persuasion.

Some people might argue that persuasion itself is a form of manipulation. They think that it can be used for evil as well as good. So, is being socially responsible in marketing possible?

The short answer is yes! It is not only possible, but it’s also important.

Here’s why:

• When you market responsibly, you’re more likely to build trust with your audience. If your audience knows that you care about making the world a better place, they’re more likely to trust you. Eventually, they will more likely to buy from you.
• Responsible marketing can also help you differentiate yourself from your competitors. In a world where consumers are bombarded with marketing messages on a daily basis, it can be hard to stand out. But if you focus on being socially responsible, you’ll be more likely to catch people’s attention. You’ll more likely stay in their minds.
• Finally, socially responsible marketing can simply make you feel good. Knowing that your work is having a positive impact on the world can be a great motivator. It can help you create campaigns that you’re truly proud of.

Why Is Social Responsibility Important in Marketing?

Social responsibility is important in marketing for the following reasons:

• It can help you build trust with your audience
• It can help you differentiate yourself from your competitors
• And simply, it can make you feel good knowing that you are motivating others.

How Social Responsibility in Marketing Works

There are many ways to be socially responsible in marketing as follows:

• You can focus on using sustainable and eco-friendly materials.
• You can avoid offensive or insensitive language.
• You can support charitable causes.
• You can be truthful in your advertising.

Whatever approach you take, the goal is to create campaigns that have a positive impact on society. One of the most important things to remember is that social responsibility is not a one-time effort.

Social responsibility is an ongoing commitment that should be woven into the fabric of your company. If you want to be truly socially responsible, it needs to be a core part of who you are. It must reflect on what you do.

Example of Social Responsibility in Marketing

So, what does social responsibility in marketing look like in practice? Let’s take a look at The Body Shop as an example.

The Body Shop is a cosmetics company that has long been known for its social responsibility programs. For example, the company was one of the first to ban animal testing. Moreover, it has always used sustainable and natural ingredients in its products.

The Body Shop is also known for its charitable work. The company has supported numerous causes over the years, including human rights, environmental protection, and women’s empowerment.

In terms of marketing, The Body Shop focuses on creating ads that reflect its values. The company’s ads are often designed to raise awareness about important social and environmental issues. And, The Body Shop frequently partners with charities to promote their work and help make a difference in the world.

The Body Shop is just one example of a company that is being socially responsible in marketing right. If you want to be socially responsible in your marketing campaigns, start by thinking about the issues that matter to you. Consider also the causes you care about. Then, find creative ways to integrate those values into your work.

Ethics and Social Responsibility in Marketing

It’s important to note that socially responsible marketing and ethical marketing are not the same things. Ethical marketing adheres to a code of conduct that should be followed in order to avoid harming others. Being socially responsible, on the other hand, is about taking actions that will have a positive impact on society.

With that said, the two concepts are closely related, and they both play an important role in marketing. As a marketer, you should always strive to be ethical in your work. And, you should also consider how your campaigns can make a difference in the world.

For Marketing Social Responsibility Info, Visit Lead Origin

Lead Origin is a digital marketing agency that specializes in helping businesses create socially responsible marketing campaigns. We work with businesses of all sizes, across a wide range of industries. If you’re interested in learning more about how we can help you, contact us today.

The Bottom Line

Social responsibility in marketing is all about creating campaigns that have a positive impact on society. There are many ways to be socially responsible, but it’s important to remember that it’s not a one-time effort.

To truly be socially responsible, it needs to be a core part of who you are, and what you do. Lead Origin can help you create socially responsible marketing campaigns that make a difference. Contact us today to learn more.

It’s also a tool that you can use to grow your business. As of 2020, 90% of the almost one billion users on Instagram follow a business account.

You can hack the same strategies those accounts use every day and boost your followers. More followers equal more potential customers. It’s an equation as easy as pie.

Below are 6 simple steps on how to grow your business using Instagram.

Step 1: Open A Professional Account

This first step may seem like a no-brainer, but you need to choose the right type of account when you’re creating your profile. This way you can take advantage of tools like the shop, ads, and engagement insights.

When you open the Instagram app, navigate to Settings and select “Switch to Professional Account.”

Next, choose the category that your business fits into the best, and then tap “Business.”

And that’s it!

With just a few swipes and taps, your brand’s Instagram account is now live.

Step 2: Craft an Attractive Profile That Tells People Who You Are

When you’re customizing your profile, keep your brand front and center.

Start by crafting a brief bio that describes in just a few poignant words what you’re all about. Make sure you include a link to your website in your bio, as well.

For your profile picture, upload your business logo or another image that is uniquely yours and captures the essence of your brand.

Set up stories that show your new followers who you and your team are (if you have one), your company’s mission statement, behind-the-scenes clips, and more.

Whatever you do, just make sure it all ties back into your business, both visually and verbally. Users who come across your account should be able to tell exactly what services or products you provide with a cursory glance.

Otherwise, they may get bored and move on to someone else’s account without a second look.

Step 3: Post All Different Kinds Of Content

Instagram features several different types of content for you to choose from.

You can upload a picture, Stories, a 15- or 30-seconds long Reel, and IGTV videos. It’s important to utilize each of these to give you the broadest exposure.

Just make sure you don’t upload too much! The recommended number of posts for your feed is 2-3 per week, or no more than once a day. According to a study by Hootsuite in 2021, the average business publishes about one post a day to their feed.

Stories, on the other hand, can and should be updated every day; twice a day, according to Instagram head Adam Mosseri. It’s a format that’s meant to be viewed quickly, and that is always conveniently and discreetly located at the top of your screen so it doesn’t clutter up your followers’ feeds.

Step 4: Engage With Your Community

The power of engagement cannot be understated.

Remember that your primary goal as a business is to generate customers.

One of the best ways to do that is to show potential customers that you’re interested in them and that you want to cater to their needs.

Studies show that people respond better to excellent customer service. Provide them with that on Instagram.

There are several ways to engage with your followers (and create new ones in the process). One option is to post a leading question in your content and reply to users’ responses. Another is to insert a call to action in your Stories, such as a link that will lead them to your shop or a giveaway.

You can also ask people to share their thoughts on a subject or product that’s relevant to your business and include a specific hashtag.

Step 5: Sell Your Products On Instagram Shopping

Did you know that you can sell your products on Instagram?

All you have to do is upload your products to the Shopping section.

Next, feature those items in your Stories, posts, and video content. Then, when your followers see an item they want, all they have to do is tap on the image and they can purchase it right away. No need to navigate to another site; they don’t even have to leave the app!

Instagram Shopping is quick and convenient, and it’s a wonderful, lucrative way to grow your customer base and make money.

Step 6: Use Instagram Tools To Expand And Improve

Instagram has several tools that will help you expand your business even further. It also helps you improve your current marketing strategy where it’s needed.

Below are some of the special features that Instagram offers to help you grow your brand.

• Personalized Marketing Plan

If you need extra help, Instagram will provide you with a free step-by-step marketing plan, customized for your unique needs.

• Insights

Instagram allows you to track your posts’ performance. You can check to see which content is getting the most likes, comments, shares, and follows, so you can make a plan for repeating that success in the future.

• Ads And Promotions

On Instagram, you can opt in to pay for ads on your account, or boost posts that you need to perform well. The interface is extremely user-friendly. It lets you set your ad budget and the duration of the ad, but you can also change either of those elements at any time.

Boosting is easy: just select the post you want to promote and tap the “Boost Post” button on your screen.

If you ever feel overwhelmed or discouraged about growing your business on Instagram in 2021, just remember this statistic: business accounts on Instagram grow their followers by an average of 1.46% every month. Just follow our steps, and watch your followers and your brand bloom!

Why suffer all those steps when you don’t have to… 

“Instagram Influencers”. That’s it.

All you have to do is find the hot product in your niche and then do quick 20-minute research and you’re set. 

Ok… It’s easy, but not that easy.

There are a few important factors to look at when researching. 

First off, the Page.

Is the page right for your niche?

There’s no point in showing a dog collar to a car page. The majority if not all the people won’t show any interest in a dog collar. They’re just trying to look at some exotic fast cars.

You’d want to show them something that they want to see and actually end up purchasing from you.

Second, the Followers.

Despite opinions, the amount of followers does NOT matter.

All pages are different some can be about people or some can be about a niche. We are going to use a niche page for example. If the page has 2 million followers don’t just instantly get a shout out from them right away because they have a lot of followers.

You have to check if they’re real or not. The best method is the 5% rule. You take the number of followers they have and multiply it by 0.05% and with the product you get. That should be their average number of likes.

But don’t stop there. Check the comments as well, and see if they are getting a lot of legit comments from accounts that are posting and not just bots. 

The third step is Contacting them.

So now that you have found the page that you want to market your product. Now how do you contact them in order to post your picture?

It’s simple. Go to the bio and see if they have an email. After that, all you have to do is message them what are their rates/cost.

This brings us to step number four.

The fourth step, Rates.

Now that you have contacted them, you need the rates. No one will help you out for free so don’t even attempt.

You need to ask them what are their hourly rates. Depending on the legitimacy of the followers, the price will either be really high or really low.

Most influencers are not that smart so you can usually bargain the price down.