However, while there are effective ways to stand out from a crowded inbox, there are also common mistakes many marketers miss that keep their readers from opening their emails.

In this article, we will share with you what email marketing is, how it can benefit your business, and the most common email marketing mistakes you can avoid.

How Does Email Marketing Work?

Email marketing is a type of direct content marketing that uses emails to communicate with your target audience and talk about your products, services, and promotions. Unlike other types of digital marketing strategies, email marketing goes direct to your email list’s inbox to encourage them to do a specific action, such as purchasing a product or joining an event.

Why Is Email Marketing Important?

Social media marketing and other multimedia campaigns may be new and trendy ways to catch your target audience’s attention. Still, nothing beats one of the oldest yet most effective ways to reach a lead. In fact, studies show that email ROI is at $36 for every dollar spent.

Email marketing continues to hold its spot as one of the most tried and tested ways to convert because of how direct and personal its approach is. With over 4 billion active email users who open their emails daily, targeted messaging has never been this convenient.

Common Email Marketing Mistakes

While email marketing has been proven to be highly effective in winning customers, it is not as easy as writing a random email and sending it to your entire list. In fact, poorly written emails can end up in the spam folder. Even if they don’t, they might not get opened at all if readers find it too vague or too salesy.

Here are common email marketing mistakes to avoid:

1. Relying Too Much On Automation

One of the charms of email marketing is its personalized approach. So when your email list feels like they’re not talking to a real person, they might ignore your entire campaign entirely.

Sure, automated emailing tools can make a lot of marketers and business owners’ lives easier, but it can also hurt your connection with your email list. So, instead of relying entirely on AI to send out generic emails that your readers won’t even pay attention to, take the time to craft personalized emails that speak directly to your readers.

2. Forgetting a clear call-to-action

You may compose a well-crafted email to your customer, but without a clear call-to-action, you might miss on a potential conversion. Never forget to include a clear call-to-action for every message or content you publish.

3. Neglecting your sender reputation

Another common email marketing mistake is neglecting your sender reputation.

A sender reputation refers to the score an Internet Service Provider (ISP) assigns to your business. Think of your sender reputation as credit history or credit score. The better the score, the higher the chances your emails are going to be delivered straight to your email list’s inbox.

To build your sender reputation, you must pay attention to the quality of the emails you send out. The more your emails bounce because of your email recipients unsubscribing, the lower your sender reputation score is going to be.

4. Not sending a welcome email

According to a study, welcome emails have the highest open rates at 91.43% and click-through rates at 26.90%. Do not neglect sending out a welcome email as soon as a recipient signs up.

At this stage, you want to establish a good connection with your subscriber. The way to do this is to officially introduce yourself to them and tell them what they can expect from the regular newsletters in the future. It makes your emails less intimidating and it shows that you appreciate their subscription.

5. Avoiding customer segmentation

Customer segmentation in email marketing is the division of email subscribers based on criteria. While this may seem like additional work, it actually helps you categorize your subscribers and understand which kinds of emails should be sent to which group.

This increases relevance and chances of more clicks and conversions at 14.64% more opens and 59.99% more clicks. Remember, people don’t like receiving messages that they are not interested in. If you continue to send out irrelevant emails to your subscribers, they might end up subscribing or your emails might get marked as spam.

6. Crafting poor subject lines

How many times have you ignored an email in your inbox simply because the subject line does not appeal to you or because you find it too salesy?

Do not get mistaken. Your emails are not the only ones your subscribers receive in their inbox. As a result, the chances of getting read can get low. To stand out from the crowd and capture your recipient’s attention, it is important to create a compelling subject line.

7. Not utilizing Message Previews

Message previews are short texts that tell the reader what the email is all about. Most email programs have this preview function and you shouldn’t take it lightly!

Besides a compelling subject line, the message preview lets your readers decide if the email content is something they’d find relevant and if it’s something they want to read further.

8. Not Letting Readers Reply

Another mistake many people fail to realize in email marketing is not enabling the reply feature. The goal of your email campaign is to connect with your readers or email list. When you deny them the opportunity to reply to your email, you lose the chance of more engagement and potential conversions.

If this is something that you have no extra time for, you can always direct your readers to a web page that answers all their potential queries or you can simply hire a team of email marketing experts to do the work for you.

9. Being too salesy

Your readers know when someone is selling them something from a mile away. Don’t repel your potential customers with language that is too generic or too salesy. You want to make them feel that you genuinely want to build a connection with them.

Avoid cliche lines that make you sound like everybody else, and always prioritize value for your customers, not the other way around. You can do this by sending out more personalized emails and avoid talking about your business more than you talk about them.

10. Not optimizing for mobile

Did you know that more than 50% of email users check their inbox from their phones?

Don’t forget to optimize your emails for mobile use. This includes optimizing images (compressing image size and adding alt text), using mobile-responsive designs, and writing in shorter paragraphs.

11. Using too much graphics or photos

While graphics can help enhance a reader’s experience, having too many or using more images than useful text can actually slow down loading time and distract them from the actual message.

12. Ignoring GDPR considerations

The General Data Protection Regulation or GDPR is a privacy law applied in all EU states that protects and regulates personal data that organizations or businesses collect for marketing purposes. While this does not apply directly to the US-based organizations, it helps protect your recipients information and gain credibility.

To follow GDPR considerations, your campaigns must ensure appropriate access to your subscribers’ data and protect and encrypt any data involved.

13. Neglecting analytics

Another mistake in email marketing is not tracking how the emails are performing. Just like any other digital marketing campaign, understanding how well your content is doing is key to improved engagement and conversion rates. It helps you understand which ones your subscribers relate to the most, and which ones they ignore.

A few ways to measure email marketing success is by monitoring open rates, click-through rates and even sales made.

14. Sending emails at an improper time

While emails typically stay in your recipient’s inbox until they delete them, the time you send them actually affects their open and click-through rates. Send them too early or too late, and you risk getting buried underneath all the other emails pouring into your subscribers’ inbox.

According to a recent study, the best time to send emails is at 10 am when people start opening their emails, and between 3 and 4 in the afternoon when people are preparing to log off.

15. Forgetting to personalize email campaigns

Nobody wants a generic email that feels like it was sent to somebody else.

The best way to actually connect and engage with your audience is to let them feel that you took the time to send them an email that’s tailored for them.

With so much automated or AI-written content, your personalized emails can stand out from the crowd and receive better engagement results.

16. Not Making Website Signups a Priority

If you’re not seeing your email list growing, you probably don’t give your website visitors enough chances to sign up.

When people visit your website and find something valuable to them, an email newsletter is something they might find interest in. Make sure you place a signup CTA or button on every page to encourage your audience to sign up.

17. Starting Email Marketing Late

Email marketing is one of the oldest but most effective digital marketing strategies to grow your business, and if you’re not starting with emails yet, you’re missing out on a lot of opportunities.

Ian Brodie of Email Persuasion expressed that one of his most costly mistakes was not starting with emails soon enough.

18. Overloading subscriber inboxes with too many emails

You would think that the more messages you send out to your email list, the better your engagement is going to be. That is a classic mistake many marketers and businesses make.

Overloading your subscribers inbox with too many emails can make you look spammy and can even lead to distraction and worse, unsubscription.

To avoid this, make sure you only send out valuable content that your subscribers will actually read. There is no right or wrong number of emails you can send out per day, but keep track of your best-performing emails and pay attention to when your readers usually open and read your messages.

19. Overcrowding your email

Since you’re limiting the number of emails you send out, another common mistake in email marketing is overcrowding your email or adding too much information in one email. This can overwhelm your reader and discourage them from reading the rest of your message.

Learn how to stick to one point and keep everything brief but sweet.

20. Overusing Urgency Tactics

It might sound enticing at first, but your recipients would eventually grow tired of never-ending time-sensitive emails. Imagine going into a store that’s always on sale.

Using the same urgency tactics not only hurts your credibility but also makes your readers lose interest in everything you try to offer.

21. Sounding Like Everyone Else

The goal of email marketing is to build a genuine connection with your audience. A generic copy doesn’t help in getting your message noticed.

To make sure you win your readers’ attention, personalize your email content and subject line as if you were sending an email specifically for your recipient. Establish your own brand voice that your readers can distinguish from the others as well, and add a personal touch such as adding their names to the email.

22. Writing Emails That Aren’t Adding Value

Finally, one of the most common email marketing mistakes is sending out emails that are not useful to your recipient. You want to provide value to your readers so that you increase open and click-through rates as well as engagement and brand loyalty.

Benefits of Email Marketing.

Email marketing will always be one of the top-performing strategies to grow a business.

Here are some of the benefits of using email marketing for your brand.

1. Conversions (selling your products and services)

Email marketing is a direct way to introduce your products and services to your customers without being too salesy. Since email marketing prioritizes customer relationships and engagement, the improved connection makes it easy to win a reader over.

2. Brand awareness

Besides selling products and services, email marketing is also an effective way to introduce your brand. Since emails allow longer and more personalized content, there is more room to share more about what you can do for your reader.

3. Customer loyalty

Besides winning leads over, email marketing is also a great way to retain customers. Once a recipient makes it to the email list, a connection has been made. With well-written emails that your email list finds relevant, you maintain that connection and foster customer loyalty.

This direct linkage is a wonderful asset for your business especially when you come up with more offers and solutions in the future.

Using email marketing to boost your customer relationships

It may seem old-fashioned at first glance, compared to the more trendy social media and video campaigns, but email marketing continues to prove that it has not lost its power and potential.

People still read emails and it is possible to create lasting customer relationships from your readers’ inbox—possibly even better than other digital marketing strategies.

Email marketing, however, is not as easy as typing a random promotional email and hitting send. It requires calculated efforts and effective monitoring.

If you’re not sure how to run an email campaign effectively, working with a team of experienced email marketing experts is the best way to start.

Here at AllDigital, our digital marketing experts have helped multiple businesses understand their audience and stand out from their customers’ inboxes with valuable messaging. Call us to know more about our email marketing services or simply reach out for a free digital marketing consultation.

Cold emailing is one of the email marketing strategies that businesses continue to adopt. It is simple, scalable, and effective in generating business leads without shelling out intensive labor and huge investment money.

What is cold email and how does it work? This article is a cold email guide you can use to impact your business positively.

What is Cold Email Marketing?

Cold email marketing is a direct approach to sending information to a new contact or recipient to introduce your business.

It is typically the same as cold calling, but it is less invasive for the receiver, making it an excellent method for companies to gain attention.

Are Cold Emails Effective?

Yes, cold emails are effective in marketing your business online. In a study, Americans check their emails for work-related messages at least 3 hours a day.

Meanwhile, they spend two hours a day checking personal emails.

This data confirms that being seen from the inbox of your potential customers is a significant factor. An email that appears in their inbox has an increased rate of being seen rather than other platforms such as social media.

However, sending emails to potential clients is not done randomly. It should be done the right way for your business to benefit.

Types of Cold Emails in Marketing

In marketing your brand through cold emails, you must carefully study your target receiver, craft useful and actionable email content, and make consistent follow-ups. Thus, cold emails need to be executed with the right approach.

Here are the different cold emails you can use for your marketing plan.

Media pitch email

A media pitch email is a strategy to reach out to media outlets, bloggers, and influencers who may be interested in your business and what you can offer.

Pitching to media about your business is an excellent way to get more brand exposure and mileage.

Publishers and writers receive press releases from their inboxes daily, which can be used for their stories.

But due to the massive pitches they receive regularly, it can be challenging to stand out from the rest. For you to be picked, your content needs to be valuable.

Brand pitch email

A brand cold email pitch establishes a partnership between your business and another brand. It intends to raise brand awareness among your target market and build opportunities for both parties.

When you reach out to a potential company for a collaboration, you need to lay out the benefits it can bring to them. Enumerate the reasons why a partnership with your business can impact their business.

Link-building email

Link building is an effective search engine optimization (SEO) strategy used for elevating a website’s ranking on search engines.

With a link-building email, you aim to earn inbound links for your website through several ways, such as broken link building, guest blogging, brand mentions, and brand partnerships.

When doing a link-building email, ensure that your prospects are highly-relatable to your business.

Content promotion email

Promoting your content through cold emails helps generate more traffic, links, and mentions to your website or social media platform.

Before you jump into cold emailing, ensure that you have quality and original content worth mentioning by others.

Your cold email should also encourage the recipient to add your content as a source of information for them.

Networking email

A networking email is any cold email with actionable content.

Whether it is a pitch for a backlink, a brand partnership, or you are selling a product or service, cold emails intend to network with others for business opportunities.

Sales email

Cold emails have the power to direct potential customers to purchase your product—however, you need to do this in a way that will not turn them off.

Random sales emails can be irritating for customers, but when you tie up a cold email with other marketing approaches, it can yield positive results.

For example, you can establish a connection with a potential client by following them on social media and liking or commenting on their content before you appear in their inboxes.

This way, you slowly catch their attention in a way that is less intrusive and pushy.

Why is cold emailing important?

Cold emailing is essential for your business for its potential to establish a connection with potential customers and build your brand.

Here are the reasons why cold emailing is integral to your marketing strategy.

Networking

Connecting with your potential customers does not end in physical meetings.

Networking through online channels such as cold emails can benefit you as long as your intent is genuine and recipients can see the added value of connecting with your business.

Lead generation

Cold emails target people who may be interested in your product. It makes your marketing effort easier to narrow potential clients, thus increasing the chances of landing a deal.

Brand awareness

Cold emails generally reach out to new contacts to introduce your brand. From there, you will be able to improve brand awareness.

Scalability

One of the benefits of cold emails is their scalability. You can measure every cold email you send, evaluate its results, and adjust your strategies depending on what the insights show.

Crafting the Perfect Cold Email for Prospects

Not all business owners are brave enough to try cold email marketing.

One of the reasons for not using cold emails is the fear that their message may end up in the spam folder.

But there are specific tactics to make an effective email instead of spammy content.

Determine the intent of your message

Before you cold email prospective clients, ensure you know your campaign’s intent.

What is your goal in cold emailing? Will you provide a solution to your customers? How will your email give value to your recipient?

The answers to these questions determine your intent which shall serve as your guide when you start reaching out to your prospects.

Create a specified email list

Create an email list that falls under your buyer persona. Your buyer persona is the personality of your ideal customer.

Once you identify your perfect client, you will know what type of information they need, which you can supply through your cold emails.

Building an email list can be done from manual cold email prospecting. While this may be time-consuming, it tends to be more accurate than purchasing an email list.

Developing your email list is another email marketing strategy. If you need help building your email list from scratch, AllDigital can provide email marketing services to get you started.

We verify the accuracy of all emails in your list, ensuring that your target market will only receive your email copy. Call us today and talk to our email marketing manager.

Email content writing

Email writing is a skill you should learn for your business. You need to write effective emails that are not derived from generic templates.

Template emails are usually transferred to spam folders, decreasing the chances of a response from your receiver.

When you write an email, your content should be straightforward, engaging, and genuine. Your receiver will know if you are writing to sell a product rather than giving value to them.

Writing cold emails is about nurturing and leading prospects to your sales funnel without being annoying and demanding. Remember, write your content in a friendly and approachable tone.

Scale your email campaign

Cold email marketing will not give you the results overnight. You must test the waters in every strategy you execute and find out what results better.

Your open-rate insights will tell you what works and what does not. From these details, you will know what you need to adjust or improve to get a better rate in the next period.

The click-through rate of your content also allows a better understanding of what your recipient likes.

How to Write a Good Cold Email

The question now is, how do you write a good cold email? An excellent cold email is all about personalization, intention, and value. Knowing these points enables you to craft an effective email with a reasonable response rate.

Work on your subject line

The best way to start a cold email is an effective subject line. A well-written and compelling cold email introduction draws your receiver to open your email.

Otherwise, a poorly written subject line can result in your email being thrown into the junk folder without being opened.

The ideal length of a subject line ranges from five to seven words. They must be direct, brief, and personalized. Including their names in the subject line gives a sense of direct connection, which increases the open rate.

Relay your intention upfront

Cold emails must be intentional, specific, and not generic.

You have to tell your receivers your goal in reaching out to them, why you want to establish a connection, and how you can help them find a solution to their pain points. In a nutshell, cold email should establish a mutually beneficial relationship.

Add social proof from opinion leaders

Interesting cold emails consist of facts that can add value to the recipient. You can include social proof from legitimate and authoritative sources to back your claims and add more depth to your copy.

Another way to add social proof is testimonials from previous customers or reviews from influencers and key opinion leaders in your field.

Keep your copy brief and personalized

Personalization is key to having an engaged cold email campaign. An email that mentions your prospect’s name instead of a generic address is much more engaging. Keep your email conversational rather than sending a highly-technical and robot-like copy.

Additionally, the content should not be too long, with many gray areas that tend to be boring to read. Keep your email short, concise, and straightforward.

Write effectively

Your cold email needs to be written so your prospects can easily digest and understand it. The content should include your intention and what you can do for them.

End your email with a compelling call-to-action that won’t leave your reader confused and uninterested.

Address pain points

Understand your target market’s problems and explain how your product or service can be a solution. It needs a deeper understanding of your prospect’s situation to be able to touch on the issues they may be having.

Touch on these issues and create a message where you can solve them.

How long should a cold email be?

There is no limitation regarding the length of a cold email as long as you consider factors such as social proof, trust, value, and pain points.

AllDigital can craft an effective cold emailing campaign for your business. Talk to us to learn more about our email marketing services.

How to follow up on a cold email?

When you send a cold email, do not expect that you will receive an instant reply. There are chances that your recipient may not receive your email or they are not interested in your pitch. But these are common scenarios where you should have a follow-up approach.

The ideal follow-up email should be two or three, where you include valuable and exciting information. By doing this, you will have greater chances of having a response.

Sending out cold emails to a big chunk of the email list does not have to be a painstaking task.

You can use a marketing automation platform for more straightforward cold email campaigns. This is a practical way on how to send cold emails.

What is the success rate of cold emails?

The open rates for business emails range between 14 percent to 23 percent.

When formulating an effective cold email campaign, you do not just make efforts for brand awareness. You also need to include a targeted approach to leading your customers toward actionable leads.

Is it okay to send cold emails to businesses?

Yes, it is acceptable to cold email businesses as long as you follow legalities, including providing an unsubscribe option for recipients. It would be best if you also refrain from using misleading subject lines.

What’s the average conversion rate for a cold emailing campaign?

In 2021, the average conversion rate for a cold email campaign was 15 percent. A huge factor in this conversion rate is valuable email content with persistent follow-ups.

Send specific employee emails rather than generic business emails for better response rates.

Get the best service for cold email marketing

Cold email is beneficial for your digital marketing campaign. While it has been an old practice, it is an effective tool to make connections, land deals, and generate brand exposure to your potential market.

But cold email comes with the right strategy. All you need is to execute them correctly, and you’ll reap the benefits before you even realize it.

Do you want to know how to start cold email marketing for your brand AllDigital is a full-service digital marketing company that knows how to execute the right cold email marketing strategy. Contact us today to get started.

Email marketing stands as one of the most effective strategies to connect with your target audience. It holds many advantages for brands and businesses to thrive in a seemingly competitive digital arena.

The question is, why do you need email marketing for your business? Here is a list of its benefits.

Everyone has an email

Did you know that around half of the global population has an email? There are over 3.8 billion active email accounts. It is significantly larger than Facebook’s 2.3 billion active monthly users.

Almost everyone online uses an email or two and relies on it for the success of their everyday online activity. You need an email to open a social media account, purchase online, access websites, and even authenticate transactions.

Email marketing is definitely a huge deal. You will realize that the value of email marketing can help your overall business plan.

Covers the entire buying funnel

Aside from directly reaching your customers right to their inboxes, this strategy gets the entire buying funnel, which other online trends cannot cover.

Emails can be a proactive tool for information, brand awareness, and consideration, which may lead to purchasing. It is also capable of nurturing buyers with additional and helpful content for repeat orders.

Provides Return on Investment (ROI)

Another importance of email marketing is its potential for high return on investment (ROI).

According to a US study, companies can expect $44 earnings for every $1 investment.

Your business can enjoy the benefits such as cost-effectiveness, automation, and scalability without having to shell out chunks of investment money.

Boost brand awareness

Although businesses typically resort to social media for brand awareness, it does not mean that email marketing falls behind.

In fact, people who sign-up for your mailing list means they have a higher level of interest in your brand. You can boost brand awareness by consistently informing your customers what you are up to.

By this, it means you do not just sell stuff in your email, you also promote other activities you might have been involved with, say community events, recent partnerships, and many others. This also forms a sense of personality for your brand that your customers can relate to.

Low cost

Maintaining a campaign can be as low as $10 per month.

With only a few dollars per month, you can already reach thousands of your target audience. Sometimes, a company can even offer a free month trial, so you can send thousands of emails before you finally confirm your subscription.

You can use an email management tool to oversee your segment, send email campaigns, and measure the results in one go.

As you grow your email list and deal with thousands of emails daily, you may need an extra hand to help you manage your email campaigns.

Lead Origin gives you the best conversion services at the best prices if you have a business in Austin, Houston & Dallas. What’s great about working with Lead Origin is that you can work together to design an effective email marketing campaign depending on the allotment you can pull off.

Measure performance

You will know that your strategy works if your Key Performance Indicators (KPIs) show you favorable results.

To understand this, you need supporting data that are accurate and show real-time performances.

Email marketing tools provide tracking for every email campaign you send out. Its report consists of the following:

• Click through Rate. The rate of recipients who clicked on one or more links provided within the email.
• Conversion Rate. The rate of recipients who clicked a link and took necessary action such as filling up a form or buying a product.
• List Growth Rate. The percentage of your growing email list.
• Overall ROI. The revenue you get from your email campaign investment.
• Open Rate. The percentage of recipients who opened your email.
• Bounce Rate. The rate of total emails sent that have not reached the recipients’ inbox.
• Email Sharing/Forwarding Rate. The percentage of recipients who shared the content of the email through social media by using the “share this” button. It also counts the rate of recipients who shared through the “forward” button.
• Unsubscribe Rate. The rate of recipients who clicked on the unsubscribe button.

These data are essential to determine what works from what does not. Generally, tracking the performance of your emails provides a better understanding of your customer’s behavior so that you can align your communication strategy.

You can interconnect digital email marketing with your other marketing strategies.

Track which emails contribute to website traffic through Google Analytics. Your tools can also give an overview of what emails lead to your social media pages.

Drives consistent engagement

The email has been existing for the past 40 years. Despite different forms of online communication, email remains one of the best platforms to reach your audience.

An email message can drive your audience to engage with your business. Whether you want to direct your customers to your website, follow your social media pages, book a consultation, or call your office, an effective email can cultivate these activities.

Providing blocks of texts for your emails may not be a good idea in generating positive engagement for your customers.

Try to incorporate some of these helpful ideas into your emails.

• Insert a video or photos. Visually appealing emails can get your customers to scroll down your newsletter. These items are factors to make them stay and explore your message longer. Optimize your emails in such a way that your customers can easily click on your external links.
• Host polls. Know what’s on your customer’s mind. Gather feedback from your customers by hosting surveys and offering incentives in return.
• Play on other elements. Check out how inserting emojis in subject lines can promote most opens.

Try to be as personalized as possible and address them with their first names. A study finds an 8% increase in open rates for personalized emails.

The more open emails you have, the more possibility of an engagement or purchase.

Lead Origin’s team can help you curate an effective email sequence that generates leads and influences purchases among your customers.

It creates campaigns specifically designed for your brand. Such drives undergo testing until you see significant positive movement in your customer’s behavior.

Real-time customer reach

The majority of users open their emails through their mobile devices.

You can curate effective campaigns and incorporate them with other platforms such as social media to capture consumers who are always on the go.

Customer retention

Another reason why email marketing is important to your brand is its capacity to promote customer loyalty.

With email, you build a relationship with your customer even after they made a purchase. You can ask for their feedback and provide value by sending content that may be helpful for them through regular newsletters.

Engaging emails keep your customers hooked to your brand.

Now be careful in sending too much. While it is essential to be consistent, this does not mean you have to send out emails daily.

To know more about email marketing strategies that will not annoy your customer, Lead Origin can give you insights for customer retention without losing interest.

Share your content

Digital marketing is a sphere with key drivers that would generate sales for you.

An email newsletter is an effective way to promote your other digital platforms. Here you can introduce your website, share a snippet of your new blog post, provide guides, embed previews of your videos, and many others.

By providing links to these contents, your customers also get to explore other existing platforms you have.

While it is great to distribute your content to all your customers, scrutinize the interests of your segments, and know what content will add value to them. It is essential to cultivate a customer journey and eventually land a purchase.

Business owners in Austin, Houston & Dallas have seen ROIs after partnering with Lead Origin.

Timely

Will emails ever get old? With billions of people using email and the broad reach it can offer to your business, you know that emails are here to stay.

Digital email marketing needs not to adjust instantly with emerging trends that constantly change the marketing world.

That is why the importance of email marketing is still relevant to this day. For years, it has proven to be a strong force in generating leads while promoting brand awareness without making significant adjustments.

Just as long as emails are sent out with solid and effective messages while promoting user experiences, these will continue to be a leading marketing strategy.

Consult with email marketing partners

The best way to make the most of the importance of email marketing is to get partners to handle the job for your business.

Lead Origin is a leading digital marketing, and it can help you maximize your investment and generate the best results for your business wherever you are in Austin, Houston & Dallas.

Contact Lead Origin today to discuss how the value of email marketing can keep your business on top of the game.

Humans, animals, and plants need basic life necessities to grow into maturity. Speak of food, water, air, sunlight, etc.

We all need them.

The same applies to leads in digital marketing.

Getting customers doesn’t end at lead generation, just as the harvest of food crops doesn’t end with planting.

Leads must be nurtured to retain them.

In this blog post, we will show you what an email nurture campaign is, and how to set up one for your business.

Meaning of Email Nurture Campaign

An email marketer setting up an email nurturing campaign

Email nurture campaign is the process of converting leads into customers. This conversion process involves constantly educating leads, keeping them informed, and building lasting relationships.

This is connected with inbound marketing because it lets your business share tailored and personalized content with leads based on their behaviors.

The content help leads engage with your business as expected.

Similarly, it helps them make informed decisions when it is time to make purchases, give referrals, etc.

Benefits of an Email Nurture Campaign

Nurture campaigns add to your business in varied ways. It serves as a platform for continuous communication with your audience.

Let us look at some of the benefits of an email nurturing campaign for your business.

1. Communication and Relationship

Through communication, your business can form a robust relationship with its leads. As you send emails to your leads, they are reminded of key steps to take.

In the same vein, communication will improve your relationship with your leads.

2. Boosted Engagement

Engagement with your business increases through a nurture campaign. The engagement could be with your social media links, website, and so on.

For instance, if you want to send a follow-up email with Mailchimp to 10 leads, you could also add links to your social media pages.

So, when they click those links, content on your social media pages will attract engagement.

3. Credibility

Leads will not convert to customers just by interacting with your lead magnet.

A nurture campaign shows leads that they can trust you as an expert with their resources.

How to Set up an Email Nurture Campaign

There are general steps to follow, regardless of the nurture campaign example, your business wants to use, there are general steps to follow.

The email nurture campaign practices are listed below.

1. Setting a Campaign Goal

Create specific and realistic goals. The nurture campaign should cater to a set of audiences and a particular need.

Without this, sharing valuable and personalized content with leads will be impossible.

Let’s say your goal is to sell the book your brand just published on how to set up a vegan restaurant.

Then, you are expected to share vegan-related content with leads you have gathered till they buy the book.

2. Knowing your Target Audience

One of the aspects of marketing is to identify the target audience. So, know who your target audience is and understand their buyer persona.

Find out their demography, interests, and so on.

Going with the previous example, the target audience would be prospective vegan restaurant owners would be the target audience.

Targeting non-vegans will only amount to nothing.

3. Segmenting Audience

To send personalized content, segmenting your target audience comes first.

Segmenting your audience can start with asking leads what kind of content they want (especially if you offer different services or sell different products).

It could also be done by noting where each target is on their customer journey. Following that, you can now send content that speaks to each segment’s needs.

Nurturing them becomes easier.

4. Sharing Content

Having segmented your audience, it is time to send them content.

Setting a timeframe for how you want to send content depends on when you wish to hit your sales target.

However, sharing content must follow a nurturing mindset. The goal is to nurture leads with content till they become customers.

Let’s say you have 20 printers to sell in a month, the first three weeks can be used for nurturing. Then the week left can be used to make sales.

5. Measuring & Optimizing

Regularly, check the success of the email nurture campaign. The email marketing tool used will do a breakdown of what you have done right or not.

Next, is to optimize for subsequent emails. Adjust subject lines, preview texts, call to action, body texts, etc. This will impact your sales immensely.

Email nurturing campaigns must be conducted with the mindset of dishing out value to leads. It must be centered on making sales alone.

This way, leads will convert to paying customers with less stress on your part.

Unlike VHS and dial-up internet, emails are one piece of technology that is here to stay.

Emails’ enduring popularity makes them the perfect proving ground to get new customers for your business.

All you need is an engaging email marketing strategy. 

Yes, we’re talking about email campaigns, which are easier and simpler to create in 2021 than ever before.

Let us show you how.

Below are 5 steps for how to create a highly engaging email marketing campaign for your business.

1. Grow Some Subscribers

Your first step on the road to launching your email marketing campaign is to grow some subscribers! Your campaign won’t grow your business or increase your customer base if there are no customers around to read it.

There are a few different ways you can encourage and even incentivize people to sign up for your email list.

One strategy is to place a pop-up on the landing page of your website. When someone visits your site, they are immediately greeted with an invitation to subscribe to your content via email. Entice them to sign up with an offer for a discount in your store or exclusive freebies, available only by becoming a subscriber. 

Another way to get people to subscribe to your email list is to include a CTA (call to action) statement in your blog posts. When a visitor comes to your site to read your blog, tell them that they can receive similar content conveniently in their email by becoming a subscriber. 

The last method we’ll cover is to leverage your social media presence to encourage new sign-ups. Let your followers (and potential followers) on Facebook, Instagram, Twitter, and even Pinterest that by subscribing to your email list, they’ll benefit from more awesome content, including exclusive discounts or other incentives.

Get the word out and watch your subscriber count grow!

2. Decide What You Want Your Email Campaign To Accomplish

An email campaign is not worth its salt if it doesn’t provide substance or service for your readers.

Otherwise, why would they want to subscribe?

They came to you for expert advice, guidance, recommendations, discounts – or whatever it is you offer.

You need to fulfill your end of the bargain and give them what they signed up for. 

Think carefully about what you want your email campaign to say, and what goals you want to reach at the end of it.

• Are you trying to grow your subscriber count even more?
• Are you trying to convert potential customers into real, paying customers?
• Are you passing on new, useful information?
• Do you want to promote a new product or service? 

Ask yourself these questions and outline a direction for your campaign. Make a list of how many emails will be in it, with a clear end in sight. 

3. Plan A Schedule Down To The Minute

Now it’s time to plan your campaign’s schedule.

You need to think large scale and a small scale for this step.

In other words, you need to consider when and with which email you want your campaign to end, as well as immediate details such as the dates and times you want them sent. 

Layout and schedule each email in your campaign ahead of time so that each one is delivered at the promised time. It’s important to keep the promises you made to your subscribers.

If you told them to expect an email every Monday and Thursday, then you need to deliver. 

Planning your campaign schedule far in advance will ensure you don’t scramble week to week. 

4. Write Your Emails

Now we come to the all-important step of writing your emails.

Even though this is the 4th step on our list, it is not the least important. The way you write and format your emails could make or break your readers’ level of engagement. If they’re bored by the length or turned off by bad grammar and spelling, you’ll lose subscribers fast. 

First, it’s important to get the length just right.

According to a 2016 study by a productivity company called Boomerang, emails that had just 75-100 words received the highest response rate out of the roughly 40 million emails the study analyzed.

Shoot for a length somewhere in that range or just outside of it to keep readers engaged without boring them. 

As for the email copy, get to the point quickly using concise sentences and paragraphs. Feel free to sprinkle in a few links to your products and services, as long as they fit into your email naturally.

Use spellcheck and editing services like Grammarly to double-check your writing skills if you’re not that confident in them. 

Finally, make your subject line short and sweet. Mailchimp, a popular email marketing service, recommends you make it no more than 9 words or 60 characters long, with only 3 punctuation marks maximum.

5. Use An Email Marketing Service To Send Them Off

To automate your emails and ensure they’re sent off on time, you’ll need to hire an email marketing service.

As a bonus, such a service will give you the tools to design a visually attractive email and analyze how well your campaign is performing. 

Mailchimp, which we referred to earlier, is a popular choice for its easy interface and cost-effective pricing plans. Some other high-quality options are MailerLite, Hubspot, and SendPulse.

Shop around and see which plan fits best for your marketing goals. 

While you’re structuring your email marketing campaign, just remember you have a pool of 4.1 billion people to work with. With the right strategies and attention to detail, even just a minuscule piece of that gargantuan number will bring you enormous profits.