This means businesses have to play a huge part in making their leads or website visitors take desired actions.

Often, conversion is the end goal of all marketing efforts. You are wondering how your business can overcome the struggle of increasing its conversion rate?

This blog post will show you a lot about CRO (conversion rate optimization).

What is Conversion Rate Optimization?

Conversion rate optimization is the process of improving a conversion rate. It is done by persuading leads or visitors to take actions that will result in fulfilling your businesses’ marketing goals. These goals could be to download a guide, click a button, fill out a form, subscribe to your newsletter, or even send a message.

Benefits of Conversion Rate Optimization

One might ask, why is conversion rate optimization important? The answer is basic. Businesses want to reach their goals.

So, optimizing conversion is a necessity. Let us take a look at the benefits of CRO one after the other.

1. Customer-focused Business

No business will thrive without paying attention to its customers. When you design your website to be user-friendly and give a great user experience, your company will be perceived as customer-focused. A business owner shaking hands with a customer.

2. Website Traffic

CRO brings an influx of visitors to your website. These visitors do not only visit your website, but they also take expected actions.

Also, they can leave after fulfilling a goal and can return for further activities.

For instance, when a visitor gets to your website to add a product to a cart, they can return to purchase that product.

This way, they would visit two web pages and fulfill two conversion goals: adding a product to the cart and making a purchase.

3. Increased Profit

When you optimize your conversion rate, visitors would find it easy to navigate your website to the point where they would make purchases.

This could be by clicking a ‘get now’ button or referring a friend who needs the same product or service.

Tips for Conversion Rate Optimization

Increasing your conversion rate should not be a struggle anymore. Different types of marketing leads will interact with your business.

So, to turn other leads into sales marketing leads and achieve a high conversion rate.

Here are a few tips to use.

1. Use Pop-ups

If not used appropriately, pop-ups can be annoying. However, to escape this issue, your pop-ups must follow a certain guideline to escape this issue.

Pop-ups must be easy to close after being delayed for 30 seconds.

A Click Pop Up from Weblium Blog

Also, these pop-ups should carry different offers (eBook, video, etc.) to see which converts more. A Sumo pop-up study shows that pop-ups yield a 3.09% rate to users.

2. Use Social Proofs

Social proofs help prospects to make up their minds to buy your product or subscribe to your service. In that case, you should use testimonials and reviews from past customers.

Alike, you can also put logos of companies you have worked or partnered with on your website.

3. Improve CTAs

Call to Actions (CTAs) must be written persuasively. It must be clear and direct to the point.

Avoid the use of generic CTAs like ‘sign Up.’ Instead, use CTAs that include yes or no, and other words.

For example, let’s say you need people to download a free guide on how to change their car oil.

The CTAs could be, ‘Yes, send to my inbox’ and ‘No, let me think about it.’

4. Create a Refund Policy

Visitors can be skeptical about buying your product or taking your service. A money-back guarantee will make them trust you more. Likewise, it will make them willing to buy from you.

Since your business is good at what it does, it will be easy to give value for the payment made. That way, a refund will be unnecessary.

5. Drive Urgency, Scarcity, and the FOMO (Fear of Missing out)

These three can help increase a conversion rate enormously. This can be achieved by using a timer.

In a marketing campaign where CXL used scarcity and urgency, it achieved a sales increase of 332%. Its conversion rate also moved from 2.5% to 10.8%.

After these have been done, consider how to measure conversion rate to see the effectiveness of the changes made.

The number of conversions should be divided by the website visitors and multiplied by 100.

Conversion rate optimization is key to every business. It makes conversion way for web visitors. It also benefits a business.

To enjoy an increased conversion rate, businesses must ensure to follow the required steps.

Meanwhile, both strategies go hand-in-hand for successful marketing.

Businesses must adopt both strategies to connect with their target audience online and meet marketing goals.

In this blog post, we shall discuss both concepts, how to connect them, and their importance to your business.

What are SEO and CRO?

SEO is the process of boosting a website for visibility on search engines. When people use search engines to search for products, services, or even the nearest restaurant, SEO is why your company will show up if related.

This means SEO quality determines search results and a business’ visibility.

CRO is a marketing strategy used to increase the number of website visitors and convert them to complete a goal.

This goal could be to sign up for your newsletter, register for an event, add a product to your cart, or check out an order.

How to make SEO and CRO work together on your Website

Attention has been paid to SEO over the years. It is time to combine both processes to rank, convert visitors, and make revenue.

Here, we shall touch on steps to rank your website and increase your conversion rate.

1. Find Searchers’ Queries and Build Content around them

Search engines only rank websites with relevant content. With tools such as Ahrefs, SEMrush, etc., your business can get queries people put into search engines.

After that, your business should build those queries into engaging blog posts, videos, and so on, bearing SEO requirements in mind. Then, search engines will match your website with users with those queries.

2. Optimize for Conversion

Attracting visitors to your website is not enough. The content on your website must be optimized to help visitors take action. To do this, add a call to action (CTA) button where you want people to take those actions.

Do you want people to download a guide, enquire about a plan, book an appointment, etc.? Use a CTA button to achieve that? This will increase your conversion rate.

3. A/B Testing

Optimize various pages on your website and measure which converts more. These could be the services/product page and the blog.

Why SEO and CRO should go together

SEO and CRO practices must be combined well for the success of your business online. Let us look at the importance of SEO and CRO to your business.

1. Wider Reach and Audience

Search engines will continually connect you with more people when you create content on your website and optimize them for SEO and CRO. Your business will reach new markets as well.

2. Trust Building

People will trust you more as people search for content online and find them on your website. Your website will automatically become their go-to place when they need more helpful information next. Take Forbes, for example, people will always visit their blogs for valuable business information. This is because they are perceived as experts on business issues.

3. Conversion Enhancement

Through analytics tools like Google Analytics and the likes, you will find more information about how people convert to your website.

You will be exposed to data on metrics, dimensions, and conversions. This will help you understand what conversion practice to continue or stop.

If you realize that people interact more with your ‘share’ CTA button on your blog rather than ‘comment,’ you can continue using the button when you send emails to your audience or through other communication forms.

Search engine optimization and conversion rate optimization are related and cannot be separated.

Both strategies work together to rank your website, drive traffic, get conversions, and, most of all, make sales.

Need help with your SEO and CRO? Reach out to us today via email.

If you are familiar with Javascript, you could write code to track every event that occurred on your site.

But if we had to guess, you’re looking for a sophisticated solution that doesn’t require you to be a coder. As usual, Google has an answer for that.

Introduced in 2012, Google Tag Manager (GTM) is a powerful application that allows you to place Google and third-party tags on your site to track a visitor’s actions; attribute these actions to referral platforms; dynamically alter text and images; and so much more.

What Events Can I Track?

Google Tag Manager’s conversion tracking capabilities are endless, but even a novice will get a lot of value out of setting up tags. Some more common events for small businesses to look into include:

• How long a lead form takes to fill out
• What ads lead to a purchase
• How many site visitors came from social media
• How far into a blog do users tend to read

Of course, specialized events will require more in-depth knowledge of the GTM platform.

How Do I Track These Events?

While installing the GTM tracking code – and more complex custom tags – will require the assistance of your web developer, once installed, a non-developer can certainly learn how to set up tags.

Of course, Google Tag Manager can have a bit of a learning curve to it – and this is not a guide to using the platform anyway. Instead, we’d simply like you to understand the basics of the platform so you can better understand how it will help your business.

The Components of a Tracking Tag

At the basic level, Google Tag Manager works with the following concepts:

Containers

A container’s function is in the name. It contains all the tags, triggers, variables and everything else that makes your tags fire. Typically, a container will have a one-to-one association with a website or business. 

Containers are also the source of your GTM code – once created, GTM will supply you with a container code that your developer will need to install on every page of your site. If your site was built using WordPress and you know your way around the platform, you can also download a plugin to install the code for you.

Tags

The namesake of the platform, tags are snippets of code used by platforms to integrate with sites and apps. For example, Google Analytics uses tags to track the characteristics and behaviors of your users. Call tracking uses custom tags to dynamically switch your primary phone number to our tracking numbers. And Advertising platforms use tags to show conversions.

When you create a tag, you’re essentially able to alter aspects of your website functionality without having to edit the Javascript code yourself. These tags require triggers, variables and data layers to work.

Triggers

A trigger can be thought of as the event or action that causes your tag to fire. The most common triggers include Page Views, Clicks, and Form Submissions.

Page View triggers allow you to track when a user navigates to a specific page. They are useful for knowing if users are navigating to a new page you’ve just put up on your site, and for following the journey a user took to get there. Page View triggers are also used to embed codes that are meant to activate on your entire site.

Clicks are self-explanatory – and if a primary action you would like to track is a specific button, you will use the buttons variables to set this trigger to fire. On the other hand, if you would prefer people click a link to your phone number or address, this trigger will work as well.

Form Submission triggers are a little trickier, and fire when users fill out preferred contact or lead forms. They are a little more complicated due to the varying nature of how lead forms are implemented on sites.

Other triggers can include Scroll Depth, Errors, and Timer triggers. If you’re interested in testing new aspects of your site such as seeing how far into an article an individual will read or how long it takes to fill out a new lead form, you can experiment with these triggers.

Variables

Variables are the programming events that occur to actually fire your trigger or collect data for your tag. 

For firing your trigger, variables inform when the trigger should fire its tag; for a Page View trigger, for instance, the variable will be a ‘Page URL’ that includes your page’s specific URL. Or for a link click, the variable will be a ‘Click Text’ that includes your link’s specific test.

For tags, a variable defines the exact data your tag should collect. This can be useful for tracking user demographics or transactional tendencies.

Google Tag Manager provides a host of built-in variables that should cover everything you need for proper implementation. More seasoned users can also create user-defined variables.

Data Layers

Finally, data layers are the signals that define variables for Tag Manager. They associate parameters (such as ‘productID’ or ‘productTitle’) with variables (such as ‘5678’ or ‘great product #1’). When you install the GTM JavaScript Snippet to your site, its data layer is automatically created for built-in variables.

Knowledge of data layers is also important for creating user-defined variables.

Let Lead Origin Manage Your Tags & More

If all of this information is going over your head, don’t worry – platforms like Google Analytics and Google Tag Manager can be complicated to understand. Fortunately for us, Lead Origin has a dedicated analytics team to optimize our clients’ event tags. 

If you’re interested in hearing how Lead Origin can move your business into the digital age, give us a call at (877) 600-0435.